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Winery Marketing: Optimizing For Voice Search & Position 0 “Zero”

Voice search is the fastest growing segment of search right now, and it’s going to accelerate with the rise in usage of personal assistants. Today, I am speaking in Santa Rosa at the Wine Tourism & Marketing Conference, with representatives from wineries and tourism organization in attendance. Here’s a look at the presentation that I am presenting...

Increase B2B Leads With Social Media Strategies

The Unique Venues Membership Conference was recently in Portland, OR – filled with conference services directors, representatives from universities such as Yale, University of Miami, aquariums, and other unique meeting spaces. I presented a workshop called Sell 5 WAYS TO USE SOCIAL PLATFORMS TO GENERATE LEADS BETTER. We live in a time when we are bombarded with...

SEO Strategies For Hotels

SEO Strategies For Hotel Websites – How To Win Local SEO

Tourism and Hotel SEO Strategies With the breakthrough of the modern technologies, traveling has become more convenient and more accessible to millions of travelers around the world. Online hospitality marketing has become increasingly important as millions of people worldwide use the Internet to search for the best short-term accommodation every day. More and more holidaymakers are choosing to...

What does GDPR mean for Small Businesses?

What does GDPR mean for Small Businesses? The way that your data is stored by companies across the world is about to change.  On May 25, 2018 the General Data Protection Regulation (GDPR) will take effect – creating strong regulations for consumer-focused businesses, in turn protecting your privacy even further.   This initiative is focused on EU citizens...