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Portland, OR & Vancouver, WA

32° digital


Hospitality Marketing Services That Capture Customers

What does it take for a hotel to hire a great hospitality internet marketing company? Can the agency deliver a strong hospitality digital marketing strategy that will drive new business and sales?  In order to win in hospitality marketing, a hotel must have a strong integrated marketing plan that includes SEO, PPC and Social Media. Search Engine...

Winning Local Search Strategies For National Franchise Businesses

Owning a franchise is an exciting and dream-fulfilling decision. Often the decision to start a franchise includes consideration into how much support the national brand will give your newly opened franchise business. Most franchise agreements include fees being paid into a corporate marketing fund or co-op marketing fund that will help support the local brands with...

SEMpdx SearchFest 2015 Speakers

SearchFest 2015: Favorite Strategies & Notes

This year’s SEMPDX SearchFest was another hit! Speakers from all around the world brought the latest search marketing strategies to in-house and agency digital marketing professionals in Portland. We had a wonderful keynote from Tim Mayer, the CMO at Trueffect and Heddle Marketing, well known for his early work at Overture, Yahoo! and FAST. Tim’s keynote discussed some...

Google Authorship Scheduled to Wind Down

On August 28, 2014 John Mueller from Google Webmaster Tools announced that Google will stop showing Authorship results in Google Search and that they will no longer be tracking data from content that is using the Rel=Author Markup. This ends a project that has been present since 2007, when Google filed for its Agent Rank patent. Understanding the...