Digital Marketing Agency in Portland, OR and Vancouver, WA.
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Portland, OR & Vancouver, WA

32° digital

Client Story

Lead Generation For Franchise Coffee Business

Franchisee Lead Generation Campaign

Bad Ass Coffee is a craft coffee business originally founded in Maui, Hawaii, they are known for their creative marketing and branding and hired us to help create interest and gain leads for new franchise locations around the United States.  Starting in Texas, we created a Facebook leads campaign to target higher income, qualified investors or higher network individuals.  Using this strategy, we captured leads at an original cost of $23 per lead. Over a few months we were successfully able to refine this Facebook leads campaign and drop the cost per lead to about $8.

In conjunction with an AdWords campaign, we also used a remarketing campaign to bring customers back to the franchisee information page and capture additional leads. An SEO campaign for the coffee franchise was also launched and in conjunction with blog posts, we were able to add 20% more visitors to the website using this strategy within a 6 month time frame.

SEO, Content Strategy, Social Media, Analytics, Reporting

Digital Marketing Services & Strategies
Market Research

We researched the best area of the country to capture leads for an expanding coffee business franchise.

Landing Page Design

We created custom landing pages for potential leads to fill out information that would qualify them.

Content Creation

We created custom content around the coffee industry that would help draw potential investors and franchisees to the website.

Social Media Advertising

We created a social media advertising lead generation campaign that targeted higher network individuals in a specific market.

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About 32° digital

We help brands find and cultivate the best digital channels to successfully forge meaningful relationships with customers.

Impactful digital brand representation and conversation happens when companies understand and engage with the consumer in clear and creative ways.

Every channel has a unique opportunity to capture customers. We understand and build strategy to expand successful channels.


We have a passion for understanding how consumers search and engage with digital assets. Our team will help you understand the motivation behind consumer’s search habits and create a plan to engage. We believe that brands can be impactful with the right allocation of resources, regardless of company or resource size. Our goal is to develop a plan that fits company’s resources but does not settle for second place.


Strategic engagement happens when brands understand what the consumer really wants. In any industry there are experts in content marketing, but the consumer is really the expert – they drive the conversation and they drive the engagement. We understand that consumers are ready to engage. Our strategy means that we lead brands in developing tools, assets, content, and outposts to facilitate engagement.


Analytics means you will understand which strategies work. Digital marketing has grown so much in the last 2 decades that digital insights can now lead strategy for offline strategies. We understand that the online and offline strategies need to work together and understanding user engagement and purchasing patterns means more business.


Consumers now demand that brands that leads with thought-leadership and advanced thinking. Content and Ads can be targeted so much that consumers actually appreciate and expect that experience. Increasing customer loyalty and engagement keeps your brand on top.