Digital Marketing Agency in Portland, OR and Vancouver, WA.
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Portland, OR & Vancouver, WA

32° digital

Client Story

Sports Association Marketing Strategy

Leverage The Best Sports Marketing Plan

The USRA is the US Olympic Committee recognized national governing body for the sport of racquetball. Facing the need to introduce more young players to the sport of racquetball, we applied for a Google Grant. This  was part of a sports marketing plan that  meant we could utilize Google Adwords as a way to bring more attention to the sport.

We created a strategy that captured traffic directly related to the sport of racquetball and it’s a plan that could be applied as one of many strong marketing strategies for sports teams. The plan included keyword searches for rules, how to play, and other technical information.  Expanding beyond the sport, we created a campaign that targeted keywords such as High School Sports, Weight Loss, Fitness, etc.

By using these 2 strategies we were able to bring an additional 24% more visitors to the website in the first year of utilizing the Google Grants campaign.  We continue to refine the campaign as search topics and fitness trends change.


SEO, Content Strategy, Analytics, Reporting, Social Media

Let's start a conversation about how to get results like these for you.
Sports Association Marketing Strategy

Google Grant Management

Analytics Management

Infographic Creation

About 32° digital

We help brands find and cultivate the best digital channels to successfully forge meaningful relationships with customers.

Impactful digital brand representation and conversation happens when companies understand and engage with the consumer in clear and creative ways.

Every channel has a unique opportunity to capture customers. We understand and build strategy to expand successful channels.


We have a passion for understanding how consumers search and engage with digital assets. Our team will help you understand the motivation behind consumer’s search habits and create a plan to engage. We believe that brands can be impactful with the right allocation of resources, regardless of company or resource size. Our goal is to develop a plan that fits company’s resources but does not settle for second place.


Strategic engagement happens when brands understand what the consumer really wants. In any industry there are experts in content marketing, but the consumer is really the expert – they drive the conversation and they drive the engagement. We understand that consumers are ready to engage. Our strategy means that we lead brands in developing tools, assets, content, and outposts to facilitate engagement.


Analytics means you will understand which strategies work. Digital marketing has grown so much in the last 2 decades that digital insights can now lead strategy for offline strategies. We understand that the online and offline strategies need to work together and understanding user engagement and purchasing patterns means more business.


Consumers now demand that brands that leads with thought-leadership and advanced thinking. Content and Ads can be targeted so much that consumers actually appreciate and expect that experience. Increasing customer loyalty and engagement keeps your brand on top.

We help brands find and cultivate the best digital channels to successfully forge meaningful relationships with customers.
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