Marketing for local restaurants
Sybaris, a local restaurant in Albany, Oregon, sought a comprehensive website refresh and a structured content strategy. We partnered with Sybaris to develop a robust SEO strategy, segmenting their target market into three distinct groups for maximum impact.
Local Market Focus: We targeted individuals within a 15-minute drive, optimizing Google local search and website SEO to attract nearby customers who could dine at Sybaris without extensive planning. This included improving local search rankings and enhancing the restaurant's online presence to draw immediate local traffic.
Event and Occasion Dining: For visitors willing to drive up to 30 minutes for special events or holiday dining, we crafted tailored content to highlight Sybaris as the perfect choice for planned visits. This strategy involved creating engaging content that resonated with potential diners looking for memorable dining experiences.
University-Related Traffic: Targeting visitors associated with Oregon State University, approximately 30 minutes away, we positioned Sybaris as the ideal pre-game or post-game dining destination. By leveraging the steady flow of university visitors, we developed a content strategy to attract this significant audience segment.
DRIVING
RESERVATIONS
Enhanced Visibility and Increased Customers for Local Restaurant
Local Market Expansion
Our focused efforts led to a 230% increase in local Google bookings within the first three months.
Surge in Website Traffic Resulting in More Reservations
SEO-driven traffic from local and event-focused markets grew from a few hundred annual visitors to over 1,500 in just one year.
University Market Reach
Targeting university visitors resulted in a 30% increase in website traffic and secured several significant group bookings.
EXPLORE HOW WE DID IT
Partner with us to
This successful collaboration with Sybaris exemplifies our capability to deliver effective digital marketing solutions, significantly enhancing visibility, driving traffic, and increasing bookings for local restaurants.
SEO, Content Strategy, Analytics, Reporting
- Keyword & Audience Research: Conducted thorough research to identify the most effective keywords and understand audience behavior.
- Content & SEO Strategy: Developed and executed a tailored content strategy to boost search engine visibility and attract targeted audiences.
- Increased Local Business Visitors: Achieved substantial growth in local business visits through optimized SEO and strategic content.
START SOMETHING BIG
START SOMETHING BIG
PArtner with us
Are high competition, managing online reviews, and optimizing your website hindering your restaurant's online reservations? At 32° Digital, we specialize in helping restaurant owners overcome these challenges. Our expert team can boost your online visibility, manage your online reputation, and optimize your website for a seamless booking experience. Partner with us to drive more reservations and grow your restaurant business.
Top 3 Challenges Restaurant Owners Face in Driving More Reservations Online
High Competition and Visibility
The restaurant industry is highly competitive, with numerous establishments vying for the same potential diners. Achieving visibility in search engine results, local listings, and on social media platforms is crucial but challenging. Without strong online visibility, potential customers may not discover the restaurant, leading to fewer reservations.
Managing Online Reviews and Reputation
Online reviews and ratings significantly influence customer decisions. Managing and responding to reviews across various platforms (e.g., Google, Yelp, TripAdvisor) can be time-consuming and requires a strategic approach. Negative reviews or a lack of positive feedback can deter potential customers, impacting the restaurant’s reputation and online reservation rates.
Optimizing Website and Booking Experience
Ensuring that the restaurant's website is user-friendly, mobile-responsive, and provides a seamless booking experience is essential. Complicated or slow booking processes can frustrate users and lead to abandoned reservations. A poorly optimized website or booking system can result in lost reservations and a negative user experience, discouraging repeat visits and word-of-mouth recommendations.
SUCCESS STORIES
I have worked with Scott and 32 Degrees for 3 years. They handle my SEO and other digital marketing. My best example of how great Scott is at his job is: we took a 3 month break from his services and lost a quarter of our business- needless to say we are back in the fold. Scott is fantastic at what he does and is very conscious of results and will tweak things to make sure we stay top of mind to our existing and potential customers.Laura Tunberg, Visiting Angels
I met Scott Fish and 32 Degrees Digital a few years ago while he was consulting with the Eola-Amity Hills Winegrower's Association. It was clear that he had the skills I needed to help me upgrade the SEO capability of the website for my small inn, Amity Flats. Over the next several months Scott Scott worked closely with me to analyze and refresh the text on my website. He is easy to work with and knows what he is doing!!Barbara Bond, Eola-Amity Hills Winegrowers Association
32° Digital may have a chilly name but they are red hot when it comes to SEO. Not only do they dominate the hospitality and winery markets but they also do a phenomenal job with restaurants and tourism sites. What sets them apart? Other than their unique expertise in a very niche market like SEO, they also understand the customer journey for these verticals which helps them to consult their clients on how to improve workflow and culture. If you haven't had a chance to chat with Scott Fish, take the time...it'll be well worth it.Brent D Payne, LOUD.us
32 Degrees is phenomenal! They helped my organization achieve instant ROI by implementing a focused SEO, PPC and Digital strategy. I can't recommend Scott and his team enough.Adam Tucker, Ethos Executive Search Firm