Digital Marketing Agency in Portland, OR and Vancouver, WA.
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Portland, OR & Vancouver, WA

32° digital

Client Story

Restaurant Search Engine Optimization

Increased Website & Customers For Local Restaurant

Sybaris is a local restaurant located in Albany, Oregon that needed a website refresh and content organization strategy as part of that process. We worked with this local restaurant on an SEO strategy that categorized their markets into 3 segments.  First the most local market area – those people that would be interested in a local restaurant for lunch or dinner and wouldn’t have to plan to dine at Sybaris.  These are people that would not have to drive more than 15 minutes and the Google local and website local SEO strategy was most critical to drive these visitors to the business.  Second, the market for a planned night out visitor included those people that would drive up to 30 minutes to visit the restaurant – perhaps it’s a special event or a holiday that drives those visitors and we created local restaurant content around these topics.  Third, the market that was tied the Oregon State University visitor – only about 30 minutes away, Oregon State University consistently drives visitors year around for sporting events. We created a content strategy that targeted those visitors and presented Sybaris as a potential pre-game or post-game restaurant.

Local google impressions increased 230% over the first 3 months of the campaign.  SEO driven traffic in our 1st and 2nd market areas increased from a few hundred visitors in a year to over 1,500 visitors in 1 year.  3rd market area drive an additional 30% more traffic to the site and delivered several important group bookings.

SEO, Content Strategy, Analytics, Reporting


Increase in Google Local Impressions

Digital Marketing Services & Strategies
Local Restaurant SEO

Keyword & Audience Research

Content & SEO Strategy

Increased Local Business Visitors

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About 32° digital

We help brands find and cultivate the best digital channels to successfully forge meaningful relationships with customers.

Impactful digital brand representation and conversation happens when companies understand and engage with the consumer in clear and creative ways.

Every channel has a unique opportunity to capture customers. We understand and build strategy to expand successful channels.


We have a passion for understanding how consumers search and engage with digital assets. Our team will help you understand the motivation behind consumer’s search habits and create a plan to engage. We believe that brands can be impactful with the right allocation of resources, regardless of company or resource size. Our goal is to develop a plan that fits company’s resources but does not settle for second place.


Strategic engagement happens when brands understand what the consumer really wants. In any industry there are experts in content marketing, but the consumer is really the expert – they drive the conversation and they drive the engagement. We understand that consumers are ready to engage. Our strategy means that we lead brands in developing tools, assets, content, and outposts to facilitate engagement.


Analytics means you will understand which strategies work. Digital marketing has grown so much in the last 2 decades that digital insights can now lead strategy for offline strategies. We understand that the online and offline strategies need to work together and understanding user engagement and purchasing patterns means more business.


Consumers now demand that brands that leads with thought-leadership and advanced thinking. Content and Ads can be targeted so much that consumers actually appreciate and expect that experience. Increasing customer loyalty and engagement keeps your brand on top.