Marketing STRATEGY FOR COMMERCIAL RESTORATION COMPANIES
Drive More Leads for your commercial restoration business
AllyOnsite, a leading nationwide commercial restoration and restoration equipment rental company, needed to ensure their services were easily found in search results, especially during disasters like tornadoes, hurricanes, fires, or floods. Over four years, we developed a comprehensive blog and content strategy that blended thought-leadership with lead-generating content focused on seasonally relevant topics. This SEO strategy resulted in a significant increase in qualified leads for the company and established AllyOnsite as a recognized leader in the commercial restoration industry.
DRIVING
ACTION
Top 3 Challenges Restoration Companies Face in Driving New Leads
High Competition in the Market
The restoration industry is highly competitive, with numerous companies vying for the same clientele. This saturation makes it difficult for any one company to stand out. Achieving visibility in search engine results and local listings is challenging, requiring significant investment in SEO, paid advertising, and local marketing strategies to outrank competitors and capture the attention of potential clients.
Urgency of Client Needs
Restoration services are typically required urgently due to unexpected events like water damage, fires, or natural disasters. Potential clients often seek immediate help, leading them to choose the first service provider they find. Restoration companies must ensure they have rapid response mechanisms in place and maintain high visibility at all times. This urgency also means that companies need to have an efficient, 24/7 customer service system to capture leads as soon as they come in.
Building Trust and Credibility
Potential clients dealing with property damage need to trust the restoration company they hire. Building trust and credibility quickly can be difficult, especially for new or lesser-known companies. Restoration companies must focus on accumulating positive reviews, showcasing successful case studies, obtaining certifications, and consistently delivering high-quality service to build a solid reputation. Additionally, leveraging thought leadership content and strong branding can help establish credibility in the market.
EXPLORE HOW WE DID IT
Partner with us to
SEO, Content Strategy, Analytics, Reporting
Local Reviews Strategy: We implemented a strategy to increase the volume of positive reviews on Google and other local search aggregators, enhancing AllyOnsite’s online reputation and visibility.
Blog Content Creation: We produced targeted content for the client's website, focusing on specific industries and geographic regions experiencing business growth.
Weather-Based Paid Search: Our strategy enabled AllyOnsite to target keyword searches and geographic areas affected by natural disasters and weather events, ensuring timely and relevant visibility.
Thought Leadership: We created and distributed content to prospective clients, maintaining top-of-mind awareness and building a robust thought leadership campaign.
The local market for commercial or residential restoration companies is highly competitive. In-depth marketing plans are crucial for achieving high rankings on Google and generating qualified leads based on price and geographic location.
START SOMETHING BIG
START SOMETHING BIG
PArtner with us
An effective SEO campaign allows restoration companies to focus on geographic micro-regions where potential customers are located. Through content marketing, we develop a broad and diverse strategy that includes many keyword variations relevant to different search phrases. By leveraging historical and forecasted search data, we identify the best keywords to target, ensuring comprehensive coverage from common terms like "water damage" and "flood damage" to more specific phrases.
Restoration Company SEO Strategies for More Leads
After identifying the essential keywords, we launch campaigns targeting water damage and fire restoration marketing strategies. In a competitive industry, it’s crucial to capture leads quickly and efficiently. We create informative content that addresses potential customers' questions while incorporating essential SEO elements. Off-site SEO, including content creation and placement on third-party industry resource sites, further strengthens our efforts, generating direct leads and boosting our overall SEO campaign.
Lead generation for commercial restoration companies involves leveraging platforms like HomeAdvisor and Yelp, which redirect traffic to your site. However, owning the content and platform that drive traffic and leads to your company is the most effective approach for long-term success.
SUCCESS STORIES
I have worked with Scott and 32 Degrees for 3 years. They handle my SEO and other digital marketing. My best example of how great Scott is at his job is: we took a 3 month break from his services and lost a quarter of our business- needless to say we are back in the fold. Scott is fantastic at what he does and is very conscious of results and will tweak things to make sure we stay top of mind to our existing and potential customers.Laura Tunberg, Visiting Angels
I met Scott Fish and 32 Degrees Digital a few years ago while he was consulting with the Eola-Amity Hills Winegrower's Association. It was clear that he had the skills I needed to help me upgrade the SEO capability of the website for my small inn, Amity Flats. Over the next several months Scott Scott worked closely with me to analyze and refresh the text on my website. He is easy to work with and knows what he is doing!!Barbara Bond, Eola-Amity Hills Winegrowers Association
32° Digital may have a chilly name but they are red hot when it comes to SEO. Not only do they dominate the hospitality and winery markets but they also do a phenomenal job with restaurants and tourism sites. What sets them apart? Other than their unique expertise in a very niche market like SEO, they also understand the customer journey for these verticals which helps them to consult their clients on how to improve workflow and culture. If you haven't had a chance to chat with Scott Fish, take the time...it'll be well worth it.Brent D Payne, LOUD.us
32 Degrees is phenomenal! They helped my organization achieve instant ROI by implementing a focused SEO, PPC and Digital strategy. I can't recommend Scott and his team enough.Adam Tucker, Ethos Executive Search Firm