Digital Marketing Agency in Portland, OR and Vancouver, WA.
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Portland, OR & Vancouver, WA

32° digital

Client Story

SEO Strategy For CBD Oil and Cannabis Products Company

Transportation Industry SEO Strategy

Tula Botanicals was a new brand launching a brand-new website within the highly competitive CBD Oil industry.  A carefully crafted SEO campaign for Tula Botanicals was created where we tackled the medical and non-medical benefits of CBD oil, while being careful to address any FDA regulatory concerns regarding medical claims.

Upon launch of their new website, Tula Botanicals began selling product with a strong SEO strategy centered on the symptoms of medical issues and the benefits of CBD oil as a way to relieve or help improve symptoms.


SEO, Content Strategy, Analytics, Reporting

Digital Marketing Services & Strategies
Market Research

Research into the keywords that consumers were likely going to be searching to buy the product.

Landing Page Testing

We tested several different landing pages to determine which would capture sales most effectively.

Content Creation

We created ecommerce content for the client so that they would stand out in search results.

Ongoing Ideas

We provided unique ideas to keep the client's content ranking longer-term.

Let's start a conversation about how to get results like these for you.
About 32° digital

We help brands find and cultivate the best digital channels to successfully forge meaningful relationships with customers.

Impactful digital brand representation and conversation happens when companies understand and engage with the consumer in clear and creative ways.

Every channel has a unique opportunity to capture customers. We understand and build strategy to expand successful channels.


We have a passion for understanding how consumers search and engage with digital assets. Our team will help you understand the motivation behind consumer’s search habits and create a plan to engage. We believe that brands can be impactful with the right allocation of resources, regardless of company or resource size. Our goal is to develop a plan that fits company’s resources but does not settle for second place.


Strategic engagement happens when brands understand what the consumer really wants. In any industry there are experts in content marketing, but the consumer is really the expert – they drive the conversation and they drive the engagement. We understand that consumers are ready to engage. Our strategy means that we lead brands in developing tools, assets, content, and outposts to facilitate engagement.


Analytics means you will understand which strategies work. Digital marketing has grown so much in the last 2 decades that digital insights can now lead strategy for offline strategies. We understand that the online and offline strategies need to work together and understanding user engagement and purchasing patterns means more business.


Consumers now demand that brands that leads with thought-leadership and advanced thinking. Content and Ads can be targeted so much that consumers actually appreciate and expect that experience. Increasing customer loyalty and engagement keeps your brand on top.