Digital Marketing Agency in Portland, OR and Vancouver, WA.
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Portland, OR & Vancouver, WA

32° digital

Client Story

SEO Strategy For Commercial Restoration Companies

Water Damage SEO Leads

AlllyOnsite is a leading nationwide commercial restoration and restoration equipment rental company.  Needing to act when disaster occurs, the importance of their services being found in search results was compounded when a tornado, hurricane, fire or flood happens in a region in the United States.

Over 4 years, we created a blog and content strategy that blended thought-leadership content with lead generating content around seasonally important topics.  Their SEO strategy lead to qualified leads for the commercial restoration industry company and meant that they were recognized as a leader in the industry


SEO, Content Strategy, Analytics, Reporting

Digital Marketing Services & Strategies
Local Reviews Strategy

We worked with the client to create a strategy where they would increase the volume of positive reviews in Google and other local search result aggregators.

Blog Content Creation

We created content for the client's website that targeted specific industries and geographic regions where their business was growing.

Weather Based Paid Search

We created a strategy where the client was able to target keyword searches and geographic areas where natural disaster and weather events were actively occurring.

Thought Leadership

We created content that was sent to prospective clients as a way to stay top of mind and build a thought leadership campaign.

Let's start a conversation about how to get results like these for you.
Local Restoration Company Marketing & Lead Generation

The local market for your commercial or residential restoration company is crowded and competitive. We know that, you know that, and your direct restoration company competitors know it too!  It takes in depth marketing plans for restoration companies to be successful in ranking well in Google and to drive leads that are qualified on price and geographic location.

How can a restoration company use SEO for more leads?

The value of an SEO campaign is that your restoration company can focus on geographic micro-regions where your potential customers are located. Using content marketing for a restoration company’s SEO campaign, we are able to create a diverse and broad marketing strategy where we include many keyword variations that someone might be searching. Granted, the top keywords of water damage, or flood damage are common, but the buildings and scope that people use in their search phrase varies a lot.  We use historical search data and forecasted search interest data to determine the best keywords to target for a restoration company.

Restoration Company SEO Strategies For More Leads

Once we know the keywords that a restoration company needs to target for their location, we begin a campaign that includes water damage marketing and fire restoration marketing strategies.  You may find a lot of restoration marketing ideas laying around, but with this industry you need leads fast and, in the moment that someone is searching. Spinning your wheels to find the best keywords in a market is costly. Especially in Google Adwords for a restoration company – where Cost Per Click can skyrocket to $40-$150 per click.  We carefully build content to address the type of questions that your potential customers are searching for, with answers that informative and include important Search Engine Optimization elements for your restoration company.

Off Site SEO is important if you want to have success in a busy and competitive market. Link Building is a common phrase used in the industry, but we prefer to engage in content creation and placement on 3rd party industry resource sites so that value is present and passed.  Often we see direct water restoration leads come through these links, and they generally help with our SEO campaign.

Lead generation for commercial restoration companies is diverse and dynamic – as many sites like HomeAdvisor and Yelp offer services that will move traffic from their site to yours. It’s simply better for you to own the content and platform that drives traffic and leads to your commercial or residential restoration company.

About 32° digital

We help brands find and cultivate the best digital channels to successfully forge meaningful relationships with customers.

Impactful digital brand representation and conversation happens when companies understand and engage with the consumer in clear and creative ways.

Every channel has a unique opportunity to capture customers. We understand and build strategy to expand successful channels.


We have a passion for understanding how consumers search and engage with digital assets. Our team will help you understand the motivation behind consumer’s search habits and create a plan to engage. We believe that brands can be impactful with the right allocation of resources, regardless of company or resource size. Our goal is to develop a plan that fits company’s resources but does not settle for second place.


Strategic engagement happens when brands understand what the consumer really wants. In any industry there are experts in content marketing, but the consumer is really the expert – they drive the conversation and they drive the engagement. We understand that consumers are ready to engage. Our strategy means that we lead brands in developing tools, assets, content, and outposts to facilitate engagement.


Analytics means you will understand which strategies work. Digital marketing has grown so much in the last 2 decades that digital insights can now lead strategy for offline strategies. We understand that the online and offline strategies need to work together and understanding user engagement and purchasing patterns means more business.


Consumers now demand that brands that leads with thought-leadership and advanced thinking. Content and Ads can be targeted so much that consumers actually appreciate and expect that experience. Increasing customer loyalty and engagement keeps your brand on top.