This past week at the Wine Marketing & Tourism conference we had the change to listen to a panel of speakers talking about wineries can get in front of those in the Concierge industry. ] Colby Smith, Founder, CANVAS, Moderator Christine McMillan, Independent Concierge, CM Destinations & Consulting Maggie Walker, Lead Concierge and Wine Director, Kenwood...
Michael Thomas, Principal Analytical Lead at Google Travel spoke at the Wine Tourism & Marketing Conference about Macro trends in travel for the wine industry. Here are some data points that we found interesting. The overall travel industry is a $1.6 Trillion industry. And yet, only 44% of the revenue happens online. This means that there's a...
The Unique Venues Membership Conference was recently in Portland, OR – filled with conference services directors, representatives from universities such as Yale, University of Miami, aquariums, and other unique meeting spaces. I presented a workshop called Sell 5 WAYS TO USE SOCIAL PLATFORMS TO GENERATE LEADS BETTER. We live in a time when we are bombarded with...
I was recently asked how PR strategies and digital marketing are colliding and what can be learned from PR strategies and applied to areas like Social Media, SEO, and Paid Search. These are 3 stories ideas that may help you think differently about PR strategies and how to apply them to your marketing plan. PR & Social...
Google confirmed that a new algorithm update rolled out in August 2018, nicknamed the Medic Update. While the impact of the update is still being discovered and dissected, we do know what the update was targeting and have a few strategies for you to take advantage of August 2018 Google update. Important sections: E-A-T – Expertise, Authoritativeness, Trust...
Search results are very different than they were in 2005 – and the way that ours eyes read through the results are very different.