Michael Thomas, Principal Analytical Lead at Google Travel spoke at the Wine Tourism & Marketing Conference about Macro trends in travel for the wine industry. Here are some data points that we found interesting. The overall travel industry is a $1.6 Trillion industry. And yet, only 44% of the revenue happens online. This means that there's a...
Voice search is the fastest growing segment of search right now, and it’s going to accelerate with the rise in usage of personal assistants. Today, I am speaking in Santa Rosa at the Wine Tourism & Marketing Conference, with representatives from wineries and tourism organization in attendance. Here’s a look at the presentation that I am presenting...
I was recently asked how PR strategies and digital marketing are colliding and what can be learned from PR strategies and applied to areas like Social Media, SEO, and Paid Search. These are 3 stories ideas that may help you think differently about PR strategies and how to apply them to your marketing plan. PR & Social...
Google confirmed that a new algorithm update rolled out in August 2018, nicknamed the Medic Update. While the impact of the update is still being discovered and dissected, we do know what the update was targeting and have a few strategies for you to take advantage of August 2018 Google update. Important sections: E-A-T – Expertise, Authoritativeness, Trust...
What does GDPR mean for Small Businesses? The way that your data is stored by companies across the world is about to change. On May 25, 2018 the General Data Protection Regulation (GDPR) will take effect – creating strong regulations for consumer-focused businesses, in turn protecting your privacy even further. This initiative is focused on EU citizens...
Schema markup is such an important SEO element to any website, especially a local business that wants to garner more traffic. Learn how the brand elements within your organization can be used to create a stronger schema markup environment, how image gallery optimization can be helped, and how app schema markup is important, and finally how...
What does it take for a hotel to hire a great hospitality internet marketing company? Can the agency deliver a strong hospitality digital marketing strategy that will drive new business and sales? In order to win in hospitality marketing, a hotel must have a strong integrated marketing plan that includes SEO, PPC and Social Media. Search Engine...
Millennials Change Wine Consumption Habits Millennials and their wine consumption habits are changing how wineries market to consumers, but it’s also changing how wineries plan their production of wine and build their tasting rooms. Millennials want to work remotely, and with that trend seeing not reversal, working at a winery tasting room for the day, over a...
How can a start up business succeed using Google paid search with a limited budget? When you look at the goals of a paid search campaign, they can be boiled down into two different activities: Brand awareness and general traffic. Let’s call this the top of the funnel – people who are interested in what you offer...
The way that you measure normal website interactivity metrics is about to change and the design that you love is about to be shaken up. Have you been trying to increase the time spent on site with your visitors? Are the number of pages visited by a visitor on the top of your list of things...