Voice search is the fastest growing segment of search right now, and it’s going to accelerate with the rise in usage of personal assistants. Today, I am speaking in Santa Rosa at the Wine Tourism & Marketing Conference, with representatives from wineries and tourism organization in attendance. Here’s a look at the presentation that I am presenting...
The Unique Venues Membership Conference was recently in Portland, OR – filled with conference services directors, representatives from universities such as Yale, University of Miami, aquariums, and other unique meeting spaces. I presented a workshop called Sell 5 WAYS TO USE SOCIAL PLATFORMS TO GENERATE LEADS BETTER. We live in a time when we are bombarded with...
I use conversion funnel analysis in a different way than most. As the owner of a digital marketing agency, I am often asked, "how many people search for X?" and using google analytics and search data along with funnel analysis, I can help business owners understand the different interest levels across their business's products or services....
I was recently asked how PR strategies and digital marketing are colliding and what can be learned from PR strategies and applied to areas like Social Media, SEO, and Paid Search. These are 3 stories ideas that may help you think differently about PR strategies and how to apply them to your marketing plan. PR & Social...
Google confirmed that a new algorithm update rolled out in August 2018, nicknamed the Medic Update. While the impact of the update is still being discovered and dissected, we do know what the update was targeting and have a few strategies for you to take advantage of August 2018 Google update. Important sections: E-A-T – Expertise, Authoritativeness, Trust...
Tourism and Hotel SEO Strategies With the breakthrough of the modern technologies, traveling has become more convenient and more accessible to millions of travelers around the world. Online hospitality marketing has become increasingly important as millions of people worldwide use the Internet to search for the best short-term accommodation every day. More and more holidaymakers are choosing to...
Creating Content for Humans – Not Robots It’s so tempting to get caught up in all of the keyword data available for Search Engine Optimization and build the perfect piece of content for the search engines to digest. Weather it’s a blog post or a core page of content on your site, focusing on keywords and optimization...
What does GDPR mean for Small Businesses? The way that your data is stored by companies across the world is about to change. On May 25, 2018 the General Data Protection Regulation (GDPR) will take effect – creating strong regulations for consumer-focused businesses, in turn protecting your privacy even further. This initiative is focused on EU citizens...
Your SEO team just spent the week analyzing the different technical aspects of your website, finding issues to be fixed and creating new ideas to optimize content. No one knows why you spend time working 301 Redirects and Schema Markup. It’s time to change how you communicate the digital marketing wins within your company so that everyone understands...
Schema markup is such an important SEO element to any website, especially a local business that wants to garner more traffic. Learn how the brand elements within your organization can be used to create a stronger schema markup environment, how image gallery optimization can be helped, and how app schema markup is important, and finally how...