Digital Marketing Agency in Portland, OR and Vancouver, WA.
Follow Us


Portland, OR & Vancouver, WA

32° digital

Senior Care Digital Marketing

SEO, Content, Site Design, Social Media, Digital Strategy

32° digital’s SeniorHeart program is built for home care businesses and franchises in the senior care industry need to capture leads quickly in their local market and build a longer-term strategy with content and other digital assets.  We understand the need to increase your referral sources and we create home care marketing tools designed to increase the visibility of your home care agency. We work with senior care franchises, senior living centers, and other supporting companies that are working within the growing senior care industry.  With over 4 million seniors retiring each year and many new generations starting to look into care for their loved ones, it’s an opportunity to own your local market for senior care, retirement communities, assisted living facilities or independent senior care.

Our digital marketing agency for the senior care industry combines experience and passion for a quickly changing industry.  We work with small senior care franchises and large national assisted living businesses that need to create conversion focused websites, engage with their consumers, and build a brand.

Creating content that will resonate with adult children when they are looking for care for their loved ones makes sense.  Targeting this group, with their busy and quick decision-making style is critical in closing more leads for your adult care business.  They care about safety and independence for the loved ones, and they’re using technology to determine the best fit.  For older generation children with parents still living, they will look to their peers and friends to determine which senior care options will work best.  Having strong reviews and referral structures in place will help move this group along the conversion funnel.

We create content that the decision makers use to make decisions about their loved ones.
Let's Start
Digital Marketing Services & Strategies The Senior Care Industry
Social Media Strategy

Search Engine Optimization

Paid Search Campaign

Email Marketing Campaign

Let's start a conversation about how to get results like these for you.
Search Engine Optimization for The Senior Care Industry
Establish a Strong SEO Campaign For Lead Generation

Senior Care SEO is a very competitive space to be working in – with many different senior care options in a geographic region, different levels of care, and constantly changing health care laws and funding options – building a longer-term strategy important.

At start of our SEO program we perform an audit utilizing your current website to find any technical issues that may be preventing search engines from digesting and understanding your content.  Our audit includes technical functions such as looking at 301 redirects, Meta Data, Google Analytics Integration, Website organization etc.  Once we’re comfortable with the content’s ability to show up in the search engines we start our On-Page Optimization.  The important elements that we evaluate include content effectiveness, internal linking, content organization with respect to on page content, image & video optimization, etc.

Local map optimization for your senior care business is important – and reviews are even more important.  In fact, Google includes proximity of a business to the center of the city as a factor, but they also include the review data that a business receives as part of their ranking algorithm.

That's a great idea! Let's talk about doing this.
Senior Care Social Media Marketing Strategies
Build Trust & Connect With Potential Customers

Social media marketing for senior care franchises and facilities may not be on your radar yet – but it should be!  Facebook’s demographic targeting features for advertising offer a great way to target specific age groups, genders, geographic regions, and income levels.  Using some of their targeting data, we can also find people that are likely to have elderly parents or grandparents that might need extra help around the house with their daily tasks.

We take the daily management of social media for your business off your hands and manage it professionally with a result driven focus.

A social media audit of your businesses’ presence and assets is where we start. Then we work with you to create a strategy that fits your goals – if you want to grow your sales funnel for senior care leads, develop a stronger brand, establish partners in your industry, and create a strong local presence – we can help.

Creating an editorial calendar for your adult care business is important as it establishes some cadence that your audience will come to expect.  Creating a calendar that will be used across multiple channels including social media, email marketing, and website content allows us to plan ahead with content development and do more with your content.

I want to connect better with customers. Let's talk about doing this.
PPC For Senior Care Franchises
Generate more direct leads for your adult care business

Senior care businesses can drive more leads through their website traffic and generate quicker conversions of that traffic by utilizing Google Adwords.  Pay Per Click (PPC) is an excellent way to augment and add to your digital marketing strategy when you need an immediate impact and a full lead funnel.  The advantage of PPC marketing for the senior care industry is that when consumers are searching for services that you provide – you’re in front of them at the moment that they need your services. We help the adult care and senior care industry navigate through managing their PPC Budget effectively.


We create campaigns from scratch, take over existing Adwords campaigns, integrate with social media platforms, create campaigns that target searches and visitors reading articles through the content network.  We establish strong ad copy that drives better click–throughs and drives visitors deeper into a website, to where they are most interested in reading content or converting into a newsletter sign up. We optimize landing pages for senior care franchises that will provide a better user experience and convert better.  We create enhanced Adwords campaigns with extensions. We create and manage Remarketing for local adult care businesses that integrates with Facebook, email marketing, and Adwords.

I like the idea of building my lead funnel. Let's talk about doing this.
Email Marketing Strategies For Assisted Living Facilities
When they're ready, you'll be top of mind.

An email marketing program is one of the most cost effective and highest ROI producing activities that an Assisted Living Facility can use.

Your heart will beat fast when you see our experience in creating Assisted Living Facility email marketing strategies.

Understanding how consumers interact with email and what they expect from a company that sends an email is important.  Today, consumers that give you their email address expect a very targeted message and offering, especially when it’s a personal and health related topic.  If you can deliver on their expectations, you will have great open rates, increased click through rates and an exceptional return on investment.

We are well versed in many different email platforms including MailChimp, Constant Contact, iContact, HubSpot, MailChimp, Campaign Monitor, Pardot, Emma, Campaigner, Zoho, Infusionsoft, Drip, and Wix.

We believe in using email as a tool to activate customers, communicate to them more effectively, reactivate previous customers, and expand current customers. Assisted Living Facility and Senior Care Franchise digital marketing must include an email marketing strategy and we work with you to create one that returns a positive ROI and leaves a lasting impression with your customers.

I need an email campaing with positive ROI. Let's talk about doing this.
Website Development for the Assisted Living Facility & Senior Care Industry
Custom built websites that drive leads.

Working with us means that you get value. With over 18 years of website development experience, we know how to tell the right story to the right person in creative ways.  We work with any platform that you’re currently with or can recommend a platform that will work with your redesign project – we love WordPress, Squarespace, Wix, Magento, and many more!

Staying up to date on the latest SEO strategies allows us to build websites that will last a long time and can easily be updated as new technologies and requirements become needed.

Responsive websites are a requirement and we ensure that your website has the different features and design elements to look great on any device.

We build websites for Senior Living facilities, Short-Term and Long-Term care centers, Transitional Care facilities, Home Health and Home Care franchises,  Hospice care facilities, and others.

Features include website content, email integration, events management, video, photos gallery, news and health related content, blog section, contact forms, social media integration and promotion, and many other important design elements.

My website should look great and drive leads. Let's talk about doing this.
About 32° digital

We help brands find and cultivate the best digital channels to successfully forge meaningful relationships with customers.

Impactful digital brand representation and conversation happens when companies understand and engage with the consumer in clear and creative ways.

Every channel has a unique opportunity to capture customers. We understand and build strategy to expand successful channels.


We have a passion for understanding how consumers search and engage with digital assets. Our team will help you understand the motivation behind consumer’s search habits and create a plan to engage. We believe that brands can be impactful with the right allocation of resources, regardless of company or resource size. Our goal is to develop a plan that fits company’s resources but does not settle for second place.


Strategic engagement happens when brands understand what the consumer really wants. In any industry there are experts in content marketing, but the consumer is really the expert – they drive the conversation and they drive the engagement. We understand that consumers are ready to engage. Our strategy means that we lead brands in developing tools, assets, content, and outposts to facilitate engagement.


Analytics means you will understand which strategies work. Digital marketing has grown so much in the last 2 decades that digital insights can now lead strategy for offline strategies. We understand that the online and offline strategies need to work together and understanding user engagement and purchasing patterns means more business.


Consumers now demand that brands that leads with thought-leadership and advanced thinking. Content and Ads can be targeted so much that consumers actually appreciate and expect that experience. Increasing customer loyalty and engagement keeps your brand on top.

Give me a call and let's talk about how drive more leads for your business.