Digital Marketing Agency in Portland, OR and Vancouver, WA.
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Portland, OR & Vancouver, WA

32° digital

Client Story

Historic Hotel Digital Marketing

Increase Hotel Room Conversions

Located in downtown Portland, Oregon, The Governor Hotel is a historically significant hotel that features large event spaces and ball rooms.  The hotel commands higher room rates than surrounding competitors and we created a hotel digital marketing strategy that focused on increasing conversion rates by showcasing features and amenities of the hotel.

During 2 years of working with The Governor Hotel, we helped drive a 24% increase in mid-level room rate conversions and a 14% increase in their highest level of room rate conversions.  With a hotel room conversion rate that is higher, the cost per conversion dropped 23% in all digital channels.



SEO, Content Strategy, Analytics, Reporting

Digital Marketing Services & Strategies
Local SEO Strategy For Hotels

Conversion Rate Optimization

Increased Direct Channel Revenue

Increased ADR

Let's start a conversation about how to get results like these for you.
About 32° digital

We help brands find and cultivate the best digital channels to successfully forge meaningful relationships with customers.

Impactful digital brand representation and conversation happens when companies understand and engage with the consumer in clear and creative ways.

Every channel has a unique opportunity to capture customers. We understand and build strategy to expand successful channels.


We have a passion for understanding how consumers search and engage with digital assets. Our team will help you understand the motivation behind consumer’s search habits and create a plan to engage. We believe that brands can be impactful with the right allocation of resources, regardless of company or resource size. Our goal is to develop a plan that fits company’s resources but does not settle for second place.


Strategic engagement happens when brands understand what the consumer really wants. In any industry there are experts in content marketing, but the consumer is really the expert – they drive the conversation and they drive the engagement. We understand that consumers are ready to engage. Our strategy means that we lead brands in developing tools, assets, content, and outposts to facilitate engagement.


Analytics means you will understand which strategies work. Digital marketing has grown so much in the last 2 decades that digital insights can now lead strategy for offline strategies. We understand that the online and offline strategies need to work together and understanding user engagement and purchasing patterns means more business.


Consumers now demand that brands that leads with thought-leadership and advanced thinking. Content and Ads can be targeted so much that consumers actually appreciate and expect that experience. Increasing customer loyalty and engagement keeps your brand on top.