This past week at the Wine Marketing & Tourism conference we had the change to listen to a panel of speakers talking about wineries can get in front of those in the Concierge industry. ] Colby Smith, Founder, CANVAS, Moderator Christine McMillan, Independent Concierge, CM Destinations & Consulting Maggie Walker, Lead Concierge and Wine Director, Kenwood...
Voice search is the fastest growing segment of search right now, and it’s going to accelerate with the rise in usage of personal assistants. Today, I am speaking in Santa Rosa at the Wine Tourism & Marketing Conference, with representatives from wineries and tourism organization in attendance. Here’s a look at the presentation that I am presenting...
The Unique Venues Membership Conference was recently in Portland, OR – filled with conference services directors, representatives from universities such as Yale, University of Miami, aquariums, and other unique meeting spaces. I presented a workshop called Sell 5 WAYS TO USE SOCIAL PLATFORMS TO GENERATE LEADS BETTER. We live in a time when we are bombarded with...
Can you hear the chants? PTFC… PTFC… PTFC Whether you’re a Portland Timbers or a Portland Thorns fan (or both, as many are!), you know that the soccer scene in Portland is kicking butt! Soccer City USA is thriving and the reasons are many for its success, but at the core, strong sports brand marketing and sports marketing...
I use conversion funnel analysis in a different way than most. As the owner of a digital marketing agency, I am often asked, "how many people search for X?" and using google analytics and search data along with funnel analysis, I can help business owners understand the different interest levels across their business's products or services....
I was recently asked how PR strategies and digital marketing are colliding and what can be learned from PR strategies and applied to areas like Social Media, SEO, and Paid Search. These are 3 stories ideas that may help you think differently about PR strategies and how to apply them to your marketing plan. PR & Social...
Google confirmed that a new algorithm update rolled out in August 2018, nicknamed the Medic Update. While the impact of the update is still being discovered and dissected, we do know what the update was targeting and have a few strategies for you to take advantage of August 2018 Google update. Important sections: E-A-T – Expertise, Authoritativeness, Trust...
The MET conducted a review of their brand and the customers attending the MET. They realized that brand is more than a logo, trademark, etc, it’s an emotional connection. Emotional connections matter more than customer satisfaction – in fact it’s worth 2x more in terms of lifetime value for that customer. The second thing learned in...
Your SEO team just spent the week analyzing the different technical aspects of your website, finding issues to be fixed and creating new ideas to optimize content. No one knows why you spend time working 301 Redirects and Schema Markup. It’s time to change how you communicate the digital marketing wins within your company so that everyone understands...
Businesses have a gap to fill on their website and that gap is directly tied to the content that consumers are seeking. By finding these gaps you will be able to provide valuable content to those seeking answers and you will improve your ability to rank well for keywords surrounding your business. In the past decade...