Digital Marketing Agency in Portland, OR and Vancouver, WA.
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503-549-4728

Portland, OR & Vancouver, WA

32° digital

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Client Story

Local SEO For A Dog Friendly Beach Hotel

Search Engine Optimization For Hotels

The Lands End Hotel at Cannon Beach, Oregon featured unique lodging options in the middle of the town coupled with a pet friendly environment where guests could bring their pets and enjoy the coast.  The hotel’s website was fairly old and the booking engine did not have the best SEO strategies built-in.  We were challenged with creating a hotel SEO campaign that would capture website visitors and leads searching for geographic specific keywords and regionally important keywords that included pet friendly phrases.

During 1 year we captured more SEO traffic during the previous 3 years combined – ultimately resulting in a significant increase in qualified bookings during the shoulder season.  Our shoulder season strategy for the hotel meant that the hotel was able to complete capital upgrades sooner than expected.

SEO, Content Strategy, Analytics, Reporting,

Digital Marketing Services & Strategies
Audience Research

Landing Page Design

Ad Creation

Social Media Marketing

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About 32° digital
OUR MISSION

We help brands find and cultivate the best digital channels to successfully forge meaningful relationships with customers.

Impactful digital brand representation and conversation happens when companies understand and engage with the consumer in clear and creative ways.

Every channel has a unique opportunity to capture customers. We understand and build strategy to expand successful channels.

PLAN

We have a passion for understanding how consumers search and engage with digital assets. Our team will help you understand the motivation behind consumer’s search habits and create a plan to engage. We believe that brands can be impactful with the right allocation of resources, regardless of company or resource size. Our goal is to develop a plan that fits company’s resources but does not settle for second place.

STRATEGIC ENGAGEMENT

Strategic engagement happens when brands understand what the consumer really wants. In any industry there are experts in content marketing, but the consumer is really the expert – they drive the conversation and they drive the engagement. We understand that consumers are ready to engage. Our strategy means that we lead brands in developing tools, assets, content, and outposts to facilitate engagement.

DATA DRIVEN STRATEGY

Analytics means you will understand which strategies work. Digital marketing has grown so much in the last 2 decades that digital insights can now lead strategy for offline strategies. We understand that the online and offline strategies need to work together and understanding user engagement and purchasing patterns means more business.

THOUGHT LEADERSHIP

Consumers now demand that brands that leads with thought-leadership and advanced thinking. Content and Ads can be targeted so much that consumers actually appreciate and expect that experience. Increasing customer loyalty and engagement keeps your brand on top.