Digital Marketing Agency in Portland, OR and Vancouver, WA.
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Portland, OR & Vancouver, WA

32° digital

Client Story

Haunted & Historic Stanley Hotel

Digital Marketing Strategy For Hotels

The Stanley Hotel located in Colorado is a uniquely situated hotel that includes a haunted past and historical significance.  The hotel is home to ghosts that drive hotel guests year around to attend ghost hunts and attend parties themed around the movie The Shining.

Our historic hotel marketing strategy was centered around 2 important elements: 1. SEO and Content and 2. Pay Per Click Advertising in Google.  The SEO & Content strategy allowed the site to be optimized for year-round lead driving keywords.  It also positioned the hotel to capture attention and allowed for stories to be written by news organizations about the hotels haunted past.

The Google AdWords campaign focused on immediate lead driving opportunities. As the hotel moved to a more direct booking strategy, capturing their own bookings instead of utilizing OTA’s, we successfully reduced the cost per acquisition of new hotel bookings over 1 year by 31%.


SEO, Content Strategy, Analytics, Reporting, Paid Search

Reduced Cost Per Acquisition of Direct Bookings 0
Annual Organic SEO Traffic Average Increase over 4 years 0
Digital Marketing Services & Strategies
Search Engine Optimization

Hotel SEO Strategy

Google Adwords Campaign

Decreased Customer Acquision Costs

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About 32° digital

We help brands find and cultivate the best digital channels to successfully forge meaningful relationships with customers.

Impactful digital brand representation and conversation happens when companies understand and engage with the consumer in clear and creative ways.

Every channel has a unique opportunity to capture customers. We understand and build strategy to expand successful channels.


We have a passion for understanding how consumers search and engage with digital assets. Our team will help you understand the motivation behind consumer’s search habits and create a plan to engage. We believe that brands can be impactful with the right allocation of resources, regardless of company or resource size. Our goal is to develop a plan that fits company’s resources but does not settle for second place.


Strategic engagement happens when brands understand what the consumer really wants. In any industry there are experts in content marketing, but the consumer is really the expert – they drive the conversation and they drive the engagement. We understand that consumers are ready to engage. Our strategy means that we lead brands in developing tools, assets, content, and outposts to facilitate engagement.


Analytics means you will understand which strategies work. Digital marketing has grown so much in the last 2 decades that digital insights can now lead strategy for offline strategies. We understand that the online and offline strategies need to work together and understanding user engagement and purchasing patterns means more business.


Consumers now demand that brands that leads with thought-leadership and advanced thinking. Content and Ads can be targeted so much that consumers actually appreciate and expect that experience. Increasing customer loyalty and engagement keeps your brand on top.