Marketing for Haunted hotels & Haunted Venues
The Stanley Hotel, located in Colorado, is renowned for its haunted history and historical significance. This unique hotel attracts guests year-round for ghost hunts and events themed around the movie The Shining.
To capitalize on these unique attributes, we implemented a comprehensive digital marketing strategy focused on SEO and content, as well as Pay Per Click (PPC) advertising on Google.
DRIVING
ENGAGEMENT
Effective Marketing Strategy to increase bookings for haunted hotels
Increased Organic Traffic: The SEO and content strategy led to an average annual increase of 27% in organic search traffic over four years.
Reduced Customer Acquisition Costs: The targeted Google AdWords campaign significantly reduced the cost per acquisition of direct bookings by 31% within one year.
EXPLORE HOW WE DID IT
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Key Services and Strategies Implemented:
- Search Engine Optimization (SEO): Enhanced the hotel's online visibility through targeted keyword optimization and high-quality content.
- Hotel SEO Strategy: Developed a comprehensive strategy to attract guests year-round with a focus on the hotel's unique haunted history and themed events.
- Google AdWords Campaign: Implemented a PPC advertising campaign to drive immediate bookings and reduce dependency on OTAs, lowering customer acquisition costs.
Strategic Implementation:
SEO and Content Strategy: Our SEO and content strategy optimized the website for year-round, high-impact keywords related to the hotel's haunted history and unique events. This approach ensured the hotel maintained a strong online presence, attracting guests interested in ghost tours and themed parties. Additionally, the optimized content positioned the hotel as a compelling story for news organizations, leading to increased media coverage.
Google AdWords Campaign: We launched a targeted Google AdWords campaign to drive immediate bookings. As the hotel transitioned to a direct booking model, this campaign effectively captured leads and reduced reliance on Online Travel Agencies (OTAs). Over the course of a year, we successfully decreased the cost per acquisition for new hotel bookings by 31%.
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This collaboration with The Stanley Hotel demonstrates our expertise in delivering effective digital marketing solutions for haunted hotels and event venues. By leveraging targeted SEO, compelling content, and strategic PPC advertising, we significantly boosted the hotel's visibility and bookings, ensuring sustained growth and success.
Top 3 Challenges Haunted Hotels Face with Their Digital Marketing
Showcasing Unique Historical Value
Historic hotels often have rich stories and unique features that differentiate them from modern accommodations. However, effectively conveying this historical value online can be challenging. By creating compelling content that highlights the hotel's history, architecture, and unique experiences, and optimizing it for SEO, historic hotels can attract guests who appreciate and seek out unique and culturally rich experiences.
Competing with Modern Amenities
Competing with modern hotels that offer contemporary amenities can be difficult for historic hotels. To address this, digital marketing strategies should emphasize the blend of historic charm with modern comfort. Showcasing renovations, modern amenities, and exclusive services through high-quality images, virtual tours, and customer testimonials can attract guests looking for the best of both worlds.
Maintaining Visibility During Shoulder Seasons
Historic hotels often struggle to maintain visibility and bookings during the shoulder seasons. Developing targeted marketing campaigns that promote special packages, seasonal events, and unique experiences can help sustain interest and drive bookings. By leveraging social media, email marketing, and local SEO, historic hotels can keep potential guests engaged year-round.
SUCCESS STORIES
I have worked with Scott and 32 Degrees for 3 years. They handle my SEO and other digital marketing. My best example of how great Scott is at his job is: we took a 3 month break from his services and lost a quarter of our business- needless to say we are back in the fold. Scott is fantastic at what he does and is very conscious of results and will tweak things to make sure we stay top of mind to our existing and potential customers.Laura Tunberg, Visiting Angels
I met Scott Fish and 32 Degrees Digital a few years ago while he was consulting with the Eola-Amity Hills Winegrower's Association. It was clear that he had the skills I needed to help me upgrade the SEO capability of the website for my small inn, Amity Flats. Over the next several months Scott Scott worked closely with me to analyze and refresh the text on my website. He is easy to work with and knows what he is doing!!Barbara Bond, Eola-Amity Hills Winegrowers Association
32° Digital may have a chilly name but they are red hot when it comes to SEO. Not only do they dominate the hospitality and winery markets but they also do a phenomenal job with restaurants and tourism sites. What sets them apart? Other than their unique expertise in a very niche market like SEO, they also understand the customer journey for these verticals which helps them to consult their clients on how to improve workflow and culture. If you haven't had a chance to chat with Scott Fish, take the time...it'll be well worth it.Brent D Payne, LOUD.us
32 Degrees is phenomenal! They helped my organization achieve instant ROI by implementing a focused SEO, PPC and Digital strategy. I can't recommend Scott and his team enough.Adam Tucker, Ethos Executive Search Firm