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Strategy Archives - 32 Degrees Digital - Scott Fish: Marketing Strategies For Hotels & Resorts
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how can wineries get the attention of a wine concierge?

Getting the Attention of a Concierge in the Wine Industry

This past week at the Wine Marketing & Tourism conference we had the change to listen to a panel of speakers talking about wineries can get in front of those in the Concierge industry. ] Colby Smith, Founder, CANVAS, Moderator Christine McMillan, Independent Concierge, CM Destinations & Consulting Maggie Walker, Lead Concierge and Wine Director, Kenwood...

wine marketing conference speakers

Winery Marketing: Optimizing For Voice Search & Position 0 “Zero”

Voice search is the fastest growing segment of search right now, and it’s going to accelerate with the rise in usage of personal assistants. Today, I am speaking in Santa Rosa at the Wine Tourism & Marketing Conference, with representatives from wineries and tourism organization in attendance. Here’s a look at the presentation that I am presenting...

Increase B2B Leads With Social Media Strategies

The Unique Venues Membership Conference was recently in Portland, OR – filled with conference services directors, representatives from universities such as Yale, University of Miami, aquariums, and other unique meeting spaces. I presented a workshop called Sell 5 WAYS TO USE SOCIAL PLATFORMS TO GENERATE LEADS BETTER. We live in a time when we are bombarded with...

Writing The Right Content

Businesses have a gap to fill on their website and that gap is directly tied to the content that consumers are seeking.  By finding these gaps you will be able to provide valuable content to those seeking answers and you will improve your ability to rank well for keywords surrounding your business.  In the past decade...