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Portland, OR & Vancouver, WA

32° digital

Insights

Writing The Right Content

Businesses have a gap to fill on their website and that gap is directly tied to the content that consumers are seeking.  By finding these gaps you will be able to provide valuable content to those seeking answers and you will improve your ability to rank well for keywords surrounding your business.  In the past decade...

Hospitality Marketing Services That Capture Customers

What does it take for a hotel to hire a great hospitality internet marketing company? Can the agency deliver a strong hospitality digital marketing strategy that will drive new business and sales?  In order to win in hospitality marketing, a hotel must have a strong integrated marketing plan that includes SEO, PPC and Social Media. Search Engine...

Google Grant Changes That Your Non-Profit Needs To Address

Google’s Grant program allows non profits to take advantage of essentially free advertising across the Google Search result platform.  There are restrictions in how you can use your account, and over the past year Google has made changes to make those restrictions tighter.  Google’s program gives about 35,000 non profits this opportunity, but the requirement to...

Google Adwords Strategies For Start-Ups

How can a start up business succeed using Google paid search with a limited budget? When you look at the goals of a paid search campaign, they can be boiled down into two different activities: Brand awareness and general traffic.  Let’s call this the top of the funnel – people who are interested in what you offer...