Digital Degree of Success Using Hotel Reviews
First hand accounts of a stay at a hotel are gold. They can tell consumers exactly what they can expect if they were to stay at your hotel. Now, that’s if they’re good reviews. Bad reviews can have a huge negative effect, especially if they’re in popular review website locations such as TripAdvisor and Google. My final mistake is last for a reason – its probably the last thing that people want to think about or deal with. Who wants to deal with a bad review? Especially, when there’s really not much that you CAN do to deal with it online.
Google Analytics is free. It’s simple to install and simple to use. You can even set up dashboards that pull all of the complex metrics together into one spot for ease of use. Not using Google Analytics or another analytics program to understand how visitors are reaching your website is a big mistake. In most cases Hotels receive 80-90% of their ‘new visitors’ from search engines.