The contract placement and contract to hire headhunting industry is packed with competitors and helping the ETHOS Search Group stand out regionally and locally was a challenge that we took on with success. Finding qualified candidates in half the battle, finding companies to partner with in the staffing and executive placement industry is the challenging other half of the battle.
We worked with ETHOS Search Group to create an executive placement SEO strategy that took into account the regional focus, the industries that are important to them, and the type of partners that would be profitable for them long-term. Creating a content strategy for their website and a promotion strategy within social media allowed the company to see an increase in total partner leads and improved conversion rates.