Creating a campaign to target college aged and active buyers of a hangover prevention and alleviation product lead us to create a very targeted Facebook campaign. Within this campaign we targeted geographic regions where our demographic likely was to reside, including college campuses, vacation destinations and beach locations.
Further, we targeted people that had an interest in activities that fit with the lifestyle surrounding No Remorse. This campaign also consisted of a Search Engine Optimization strategy with targeted content that would resonate with the type of customer being sought after.
SEO, Content Strategy, Social Media, Analytics, Reporting, Google Adwords, Social Media Advertising