Blog

Amazon Local Travel: Learn how it impacts hotels

Amazon Local Travel is going to change the game in the hotel industry and provides yet another powerful competitor to soak up organic and paid search traffic.  This is a new product from Amazon so we’ve dissected what we know about the Amazon Local Travel offering and will provide our clients updates as they become available through our Amazon Local Travel Strategy Guide. Amazon Local...

Read More

Amazon Local Travel: Learn how it impacts hotels

Google Authorship Scheduled to Wind Down

On August 28, 2014 John Mueller from Google Webmaster Tools announced that Google will stop showing Authorship results in Google Search and that they will no longer be tracking data from content that is using the Rel=Author Markup. This ends a project that has been present since 2007, when Google filed for its Agent Rank patent. Understanding the authority that certain authors bring to the...

Read More



Reputation Management For Athletes

Online reputation management services should be a part of any rising or established athlete’s arsenal. As any athlete knows, the best defense is a good offense. Develop a strong reputation management strategy online to head off negative publicity before it ever starts. Cream Floats to the Top The best time to think about reputation management is before you have one to manage. Develop a strong...

Read More



Independent Hotel Marketing Strategies

When you run an independent hotel, you don’t have access to the same instant name recognition or giant marketing budget that the national chains do. Independents require a different set of hotel marketing strategies. Check out a few independent hotel marketing strategies for your unique, boutique, and local hotel: Independent Hotel Marketing Strategies – Word of Mouth Works! When guests tell you how much they...

Read More

Independent Hotel Marketing Strategies

Traveling in 2015 – 3 New Ways to Travel

Adventurous travelers are always looking for a new experience, and 2015 will bring some exciting opportunities to the travel scene. Check out some of the hottest trends in the travel industry below: Cruises in the Far East Most cruisers have thoroughly explored destinations like coastal Europe, the Caribbean and America’s Pacific Coast. Now, many cruise lines are expanding their service to include exotic Far East...

Read More

Traveling in 2015 – 3 New Ways to Travel

Five Hotels to Discover in 2014

Once you decide it is time to set off for your dream destination, begin making plans for your arrangements. Find out about the current travel trends to see if they fit in with how you envision for your vacation. Treat yourself to luxury during your time away from home. Maybe you always choose the more budget-conscious accommodations when you go on vacation. For this upcoming...

Read More

Five Hotels to Discover in 2014

Portland Creative & Marketing Organizations

  SEMPDX was started as a way to educate local Portland businesses on the importance of SEO and online marketing – it has grown into a 500+ person community focused on education and building connections.  Each year SEMPDX holds a conference called SearchFest that brings in speakers from around the world, giving the local community access to content and talent otherwise unattainable.   Portland Creative...

Read More

Portland Creative & Marketing Organizations

Digital Degree of Success Using Hotel Reviews

First hand accounts of a stay at a hotel are gold. They can tell consumers exactly what they can expect if they were to stay at your hotel. Now, that’s if they’re good reviews. Bad reviews can have a huge negative effect, especially if they’re in popular review website locations such as TripAdvisor and Google. My final mistake is last for a reason – its...

Read More

Digital Degree of Success Using Hotel Reviews

Page 2 of 3123