Bed and breakfast marketing is diverse and different for each property. We recognize that most inns are small businesses with a limited marketing budget. Plus, bed and breakfast owners and managers have plenty of other tasks keeping guests happy to be able to spend an extended amount of time on BNB marketing. However, that doesn’t mean you have to rely solely on word-of-mouth advertising. There are several things you can do to increase your online marketing presence and help draw visitors to your local bed and breakfast.
Increase reviews on popular travel sites.
If you increase reviews on Trip Advisor, Lonely Planet and other popular travel websites, you’ll not only be making your property more visible, but you’ll be (hopefully) having guests share their pleasant experiences with other potential guests. Encourage guests to do this by leaving a note in their room or sending them a thank you note at home with a request for a review.
Increase Google rankings.
Although increasing your inn’s rankings on search engine results can be difficult, there are several things you can do to make sure your site is visible to those searching for a place to stay in your area. You’ll want to post new interesting content regularly on your site, increase Google reviews (similar to reviews on Trip Advisor and the like) and avoid any duplicate content.
Connect on social media sites.
Social media sites like Facebook and Twitter can be a big boon to small businesses like bed and breakfasts. After all, Facebook alone has more than one billion registered users. Learn to write interesting posts that users will want to share and watch your content reach many times your page’s number of “friends.” Finding the right type of posts for your audience is worth the effort and yields long-term customers.
Increasing your online hospitality marketing doesn’t have to be labor-intensive or expensive. You just need to formulate a plan, assign someone to oversee your efforts and be consistent. With a little effort and patience, you’ll be able to reach a whole new audience and have new guests keeping your inn at peak occupancy levels.