32° digital’s SeniorHeart program is built for home care businesses and franchises in the senior care industry need to capture leads quickly in their local market and build a longer-term strategy with content and other digital assets. We understand the need to increase your referral sources and we create home care marketing tools designed to increase the visibility of your home care agency. We work with senior care franchises, senior living centers, and other supporting companies that are working within the growing senior care industry. With over 4 million seniors retiring each year and many new generations starting to look into care for their loved ones, it’s an opportunity to own your local market for senior care, retirement communities, assisted living facilities or independent senior care.
Our digital marketing agency for the senior care industry combines experience and passion for a quickly changing industry. We work with small senior care franchises and large national assisted living businesses that need to create conversion focused websites, engage with their consumers, and build a brand.
Creating content that will resonate with adult children when they are looking for care for their loved ones makes sense. Targeting this group, with their busy and quick decision-making style is critical in closing more leads for your adult care business. They care about safety and independence for the loved ones, and they’re using technology to determine the best fit. For older generation children with parents still living, they will look to their peers and friends to determine which senior care options will work best. Having strong reviews and referral structures in place will help move this group along the conversion funnel.