Driving more qualified candidates in the logistics industry.



Partnering with Nussbaum Transportation, we developed a robust SEO strategy aimed at capturing high-quality job leads and applications within the trucking and transportation sector. Through comprehensive keyword research and audience intelligence, we identified key factors that would attract qualified candidates based on prevalent search terms.

The launch of Nussbaum Transportation's new website resulted in a remarkable 36% increase in qualified leads through their career portal compared to the previous site version. This success underscored the efficacy of our tailored SEO strategy.




Primary Challenges in Hiring for the Transportation and Trucking Industry

High Turnover Rates

The transportation industry, particularly in trucking, grapples with exceptionally high turnover rates. According to Omnitracs, turnover among truck drivers can soar up to 300%. This alarming figure highlights the immense challenge recruiting teams face in maintaining a consistent and reliable workforce, necessitating continuous recruitment efforts.

Time-Consuming Hiring Processes

The hiring process within the transportation sector is often time-consuming and inefficient. The sheer volume of applications, coupled with outdated hiring systems, makes it difficult for recruiting teams and company managers to efficiently screen candidates and swiftly identify the best fit. This inefficiency can lead to prolonged vacancies and lost productivity.

Increased Competition

With numerous job openings available, transportation companies are in a fiercely competitive market for quality talent. Job seekers frequently accept the first offer they receive, posing a significant challenge for companies without rapid hiring processes. This competitive landscape demands that companies enhance their hiring speed and attractiveness to secure top candidates.



Website Design & Development

We create websites that connect with your customer in different ways. Our high-conversion designs fill your sales funnel.


We create stories and messaging that allows you to create meaningful relationships with your customers.


Key Services and Strategies Implemented

This collaboration with Nussbaum Transportation showcases our ability to deliver measurable improvements in lead generation and candidate engagement within the transportation industry. Our strategic approach ensures sustained growth and competitive advantage in the market.

  • Market Research: Conducted in-depth keyword research to pinpoint terms that potential candidates frequently search for.
  • Landing Page Testing: Implemented A/B testing across multiple landing pages to identify the most effective lead capture designs.
  • Content Creation: Developed unique and compelling content to enhance visibility and engagement in search engine results.
  • Ongoing Strategies: Provided innovative ideas and strategies to maintain and improve the client's content ranking over time.

Optimize Your Hiring Process

Are high turnover rates, inefficient hiring processes, and fierce competition hampering your ability to secure top talent in the transportation and trucking industry? 

Partner with us

Reduce Turnover Rates: Our targeted SEO strategies attract qualified candidates who are more likely to stay, decreasing your turnover rates and providing a more stable workforce.

Streamline Hiring Processes: Leverage our expertise in market research, keyword optimization, and landing page testing to enhance your candidate screening and identification, making your hiring process more efficient and effective.

Outpace the Competition: Stand out in a crowded job market with unique content creation and ongoing optimization ideas that ensure your job postings rank higher and attract the best candidates quickly.


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    I have worked with Scott and 32 Degrees for 3 years. They handle my SEO and other digital marketing. My best example of how great Scott is at his job is: we took a 3 month break from his services and lost a quarter of our business- needless to say we are back in the fold. Scott is fantastic at what he does and is very conscious of results and will tweak things to make sure we stay top of mind to our existing and potential customers.

    Laura Tunberg, Visiting Angels

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    I met Scott Fish and 32 Degrees Digital a few years ago while he was consulting with the Eola-Amity Hills Winegrower's Association. It was clear that he had the skills I needed to help me upgrade the SEO capability of the website for my small inn, Amity Flats. Over the next several months Scott Scott worked closely with me to analyze and refresh the text on my website. He is easy to work with and knows what he is doing!!

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