Elevating Brand Awareness and Sales for Technology Companies



Robust SEO Strategy for NEC’s Rugged Terrain Phone

NEC’s rugged new phone, designed to withstand the toughest conditions, required a powerful SEO strategy to reach its target audience—rugged consumers who need a waterproof and dustproof phone. Our mission was to ensure NEC’s specialized phone for tough industry workers gained the visibility it deserved through a meticulously crafted digital marketing approach.




Elevating Brand Awareness and Sales for Technology Companies

Comprehensive Keyword Targeting

We collaborated with NEC to develop a content strategy that targeted keywords across all stages of the buyer’s journey. From broad, top-of-the-funnel terms to highly specific product features, our approach ensured comprehensive coverage and relevance.

Technical and Creative Content Development

Recognizing the need for both technical accuracy and creative engagement, we produced content that effectively demonstrated the phone’s durability and unique features. This dual approach resonated with the target audience, showcasing the phone's capabilities in real-world scenarios.

Immediate and Significant Traffic Increase

Upon launching the new site with our optimized content and SEO strategy, we observed an immediate 40% increase in search engine-driven traffic. The influx of new visitors rose to over 82%, a substantial jump from the previous less than 50%.



Website Design & Development

We create websites that connect with your customer in different ways. Our high-conversion designs fill your sales funnel.


We create stories and messaging that allows you to create meaningful relationships with your customers.


Partner with us to

SEO (Search Engine Optimization)

Our approach to SEO was multifaceted and tailored to ensure NEC’s rugged new phone gained maximum visibility among its target audience. We conducted extensive keyword research to identify the most relevant and high-performing keywords that potential customers would use. This included both broad and specific terms related to the phone's unique features such as "waterproof phone," "dustproof phone," and "rugged industry phone." We optimized NEC's website structure, meta tags, and on-page content to ensure that search engines could easily crawl and index the site. By enhancing the technical aspects of SEO and focusing on high-impact keywords, we significantly improved NEC’s search engine rankings, resulting in increased organic traffic.

Content Strategy

Developing a robust content strategy was crucial for engaging NEC’s target audience and demonstrating the value of their new product. We created a comprehensive content plan that included blog posts, case studies, product demos, and customer testimonials. The content was designed to address different stages of the buyer's journey—from awareness to consideration to decision-making. We highlighted the phone's rugged features and real-world applications through compelling stories and use case scenarios. Our content not only informed potential customers but also engaged them emotionally, making NEC’s rugged phone a compelling choice for those in tough industry environments.


To measure the effectiveness of our strategies, we implemented advanced analytics tools. We set up detailed tracking for all key performance indicators (KPIs), including organic traffic, user engagement, and conversion rates. By analyzing this data, we gained insights into how users interacted with the website and identified areas for improvement. We also monitored keyword rankings and traffic sources to understand which efforts were driving the most success. This data-driven approach allowed us to continually refine our strategies and ensure that we were maximizing the return on NEC’s investment.


Regular and transparent reporting was a cornerstone of our collaboration with NEC. We provided comprehensive reports that detailed the progress and impact of our digital marketing efforts. These reports included insights into traffic growth, keyword performance, user behavior, and conversion metrics. We also offered actionable recommendations based on the data, ensuring that NEC could see the tangible benefits of our work and understand the next steps to maintain and enhance their online presence. Our clear and concise reporting helped NEC stay informed and confident in the success of their product launch.

Increase in Organic Search Engine Traffic

Our concerted efforts led to a substantial increase in organic search engine traffic. By implementing targeted SEO strategies and developing high-quality, relevant content, we ensured that NEC's rugged phone achieved higher visibility in search engine results. The result was a significant rise in organic traffic, with more potential customers discovering NEC’s product through search engines. This increase in traffic not only demonstrated the effectiveness of our digital marketing strategies but also contributed to higher engagement and conversions, ultimately driving the success of NEC's product launch.

PArtner with us

By leveraging a comprehensive digital marketing approach that includes content strategy, SEO, and paid search, branding agencies can overcome these challenges and ensure a successful product launch in the competitive technology market.

Standing Out in a Saturated Market

The technology market is highly competitive, with numerous new products launched regularly. Cutting through the noise to capture the target audience’s attention can be incredibly difficult.

Solution with Digital Marketing

Content Strategy
Develop unique, high-quality content that highlights the product's distinctive features and benefits. Craft compelling stories and use case scenarios that resonate with the target audience.

Optimize content for relevant keywords to improve search engine rankings and increase organic visibility. Ensure the product is discoverable by potential customers searching for solutions that the product offers.

Paid Search
Utilize targeted paid search campaigns to reach specific audience segments. By bidding on relevant keywords, the product can gain immediate visibility and drive traffic to the launch site or landing page.


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    I have worked with Scott and 32 Degrees for 3 years. They handle my SEO and other digital marketing. My best example of how great Scott is at his job is: we took a 3 month break from his services and lost a quarter of our business- needless to say we are back in the fold. Scott is fantastic at what he does and is very conscious of results and will tweak things to make sure we stay top of mind to our existing and potential customers.

    Laura Tunberg, Visiting Angels

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    I met Scott Fish and 32 Degrees Digital a few years ago while he was consulting with the Eola-Amity Hills Winegrower's Association. It was clear that he had the skills I needed to help me upgrade the SEO capability of the website for my small inn, Amity Flats. Over the next several months Scott Scott worked closely with me to analyze and refresh the text on my website. He is easy to work with and knows what he is doing!!

    Barbara Bond, Eola-Amity Hills Winegrowers Association

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    32° Digital may have a chilly name but they are red hot when it comes to SEO. Not only do they dominate the hospitality and winery markets but they also do a phenomenal job with restaurants and tourism sites. What sets them apart? Other than their unique expertise in a very niche market like SEO, they also understand the customer journey for these verticals which helps them to consult their clients on how to improve workflow and culture. If you haven't had a chance to chat with Scott Fish, take the'll be well worth it.

    Brent D Payne,

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