Enhancing Visibility and Bookings for Haunted Hotels


Marketing for Haunted hotels & Haunted Venues

The Stanley Hotel, located in Colorado, is renowned for its haunted history and historical significance. This unique hotel attracts guests year-round for ghost hunts and events themed around the movie The Shining.

To capitalize on these unique attributes, we implemented a comprehensive digital marketing strategy focused on SEO and content, as well as Pay Per Click (PPC) advertising on Google.




Effective Marketing Strategy to increase bookings for haunted hotels

Increased Organic Traffic: The SEO and content strategy led to an average annual increase of 27% in organic search traffic over four years.

Reduced Customer Acquisition Costs: The targeted Google AdWords campaign significantly reduced the cost per acquisition of direct bookings by 31% within one year.



Website Design & Development

We create websites that connect with your customer in different ways. Our high-conversion designs fill your sales funnel.


We create stories and messaging that allows you to create meaningful relationships with your customers.


Partner with us

Key Services and Strategies Implemented:

  • Search Engine Optimization (SEO): Enhanced the hotel's online visibility through targeted keyword optimization and high-quality content.
  • Hotel SEO Strategy: Developed a comprehensive strategy to attract guests year-round with a focus on the hotel's unique haunted history and themed events.
  • Google AdWords Campaign: Implemented a PPC advertising campaign to drive immediate bookings and reduce dependency on OTAs, lowering customer acquisition costs.

Strategic Implementation:

SEO and Content Strategy: Our SEO and content strategy optimized the website for year-round, high-impact keywords related to the hotel's haunted history and unique events. This approach ensured the hotel maintained a strong online presence, attracting guests interested in ghost tours and themed parties. Additionally, the optimized content positioned the hotel as a compelling story for news organizations, leading to increased media coverage.

Google AdWords Campaign: We launched a targeted Google AdWords campaign to drive immediate bookings. As the hotel transitioned to a direct booking model, this campaign effectively captured leads and reduced reliance on Online Travel Agencies (OTAs). Over the course of a year, we successfully decreased the cost per acquisition for new hotel bookings by 31%.

PArtner with us

This collaboration with The Stanley Hotel demonstrates our expertise in delivering effective digital marketing solutions for haunted hotels and event venues. By leveraging targeted SEO, compelling content, and strategic PPC advertising, we significantly boosted the hotel's visibility and bookings, ensuring sustained growth and success.

Top 3 Challenges Haunted Hotels Face with Their Digital Marketing

Showcasing Unique Historical Value

Historic hotels often have rich stories and unique features that differentiate them from modern accommodations. However, effectively conveying this historical value online can be challenging. By creating compelling content that highlights the hotel's history, architecture, and unique experiences, and optimizing it for SEO, historic hotels can attract guests who appreciate and seek out unique and culturally rich experiences.

Competing with Modern Amenities

Competing with modern hotels that offer contemporary amenities can be difficult for historic hotels. To address this, digital marketing strategies should emphasize the blend of historic charm with modern comfort. Showcasing renovations, modern amenities, and exclusive services through high-quality images, virtual tours, and customer testimonials can attract guests looking for the best of both worlds.

Maintaining Visibility During Shoulder Seasons

Historic hotels often struggle to maintain visibility and bookings during the shoulder seasons. Developing targeted marketing campaigns that promote special packages, seasonal events, and unique experiences can help sustain interest and drive bookings. By leveraging social media, email marketing, and local SEO, historic hotels can keep potential guests engaged year-round.


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