Marketing for coffee shops
Bad Ass Coffee, a well-known craft coffee business with origins in Maui, Hawaii, is celebrated for its innovative marketing and distinctive branding. They sought our expertise to generate interest and attract leads for new franchise locations across the United States. We commenced our efforts in Texas, launching a targeted Facebook leads campaign aimed at higher-income, qualified investors. Initially, we acquired leads at a cost of $23 per lead. Through meticulous strategic refinement over several months, we successfully reduced the cost per lead to approximately $8.
Complementing our Facebook campaign, we also implemented an AdWords campaign accompanied by a remarketing strategy. This approach successfully brought potential franchisees back to the information page, capturing additional leads. Additionally, our comprehensive SEO campaign, coupled with engaging blog posts, resulted in a 20% increase in website traffic within six months.
DRIVING
ACTION
Top 3 Challenges Coffee Shop Owners Face in Driving New Customers and Engaging with Existing Customers
High Competition and Market Saturation
Challenge: The coffee shop industry is highly competitive, with numerous local cafes, large chains, and new entrants vying for customer attention. Standing out in a crowded market can be incredibly difficult.
Impact: This competition can lead to a diluted customer base, making it challenging to attract new customers and retain existing ones. Differentiation through unique offerings and superior customer experience becomes essential.
Effective Digital Marketing and Online Presence
Challenge: Many coffee shop owners struggle with effectively utilizing digital marketing channels such as social media, SEO, and online advertising. Establishing a strong online presence is critical for reaching potential customers.
Impact: Without a robust digital marketing strategy, coffee shops may miss out on engaging a significant portion of their target audience, leading to lower foot traffic and reduced customer engagement. Poor online visibility can also hinder efforts to attract new customers.
Customer Loyalty and Engagement
Challenge: Building and maintaining customer loyalty in an industry with low switching costs can be difficult. Customers have numerous options and may easily shift to competitors for various reasons, including convenience, pricing, or perceived value.
Impact: Lack of customer loyalty can lead to inconsistent sales and lower overall revenue. Coffee shop owners need to implement effective loyalty programs, personalized marketing, and exceptional customer service to keep existing customers engaged and returning regularly.
EXPLORE HOW WE DID IT
Partner with us to
This collaboration with Bad Ass Coffee showcases our proficiency in executing a comprehensive digital marketing strategy, significantly boosting lead generation and driving growth for franchise coffee businesses.
Key Services and Strategies Implemented:
SEO, Content Strategy, Social Media, Analytics, Reporting
Market Research: We conducted in-depth research to identify optimal regions across the country for capturing leads for the expanding coffee franchise.
Landing Page Design: Custom landing pages were created to collect and qualify information from potential leads, significantly enhancing the lead generation process.
Content Creation: We developed tailored content focused on the coffee industry to attract potential investors and franchisees to the website.
Social Media Advertising: Our targeted social media advertising campaign focused on higher-income individuals in specific markets, effectively generating qualified leads.
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START SOMETHING BIG
PArtner with us
Are you struggling to stand out in a crowded market, build a strong online presence, and keep your customers coming back?
Transform Your Coffee Shop's Success with 32° Digital
Stand Out from the Competition
We create unique marketing strategies tailored to highlight what makes your coffee shop special, ensuring you attract more new customers.
Boost Your Online Presence
From engaging social media campaigns to effective SEO tactics, we make sure your coffee shop is seen and loved by more people online.
Increase Customer Loyalty
We design personalized loyalty programs and targeted marketing efforts to keep your customers engaged and coming back for more.
Get Started Today!
Partner with 32° Digital to elevate your coffee shop's brand and drive more new and returning customers. Contact us now to discover how we can transform your business.
SUCCESS STORIES
I have worked with Scott and 32 Degrees for 3 years. They handle my SEO and other digital marketing. My best example of how great Scott is at his job is: we took a 3 month break from his services and lost a quarter of our business- needless to say we are back in the fold. Scott is fantastic at what he does and is very conscious of results and will tweak things to make sure we stay top of mind to our existing and potential customers.Laura Tunberg, Visiting Angels
I met Scott Fish and 32 Degrees Digital a few years ago while he was consulting with the Eola-Amity Hills Winegrower's Association. It was clear that he had the skills I needed to help me upgrade the SEO capability of the website for my small inn, Amity Flats. Over the next several months Scott Scott worked closely with me to analyze and refresh the text on my website. He is easy to work with and knows what he is doing!!Barbara Bond, Eola-Amity Hills Winegrowers Association
32° Digital may have a chilly name but they are red hot when it comes to SEO. Not only do they dominate the hospitality and winery markets but they also do a phenomenal job with restaurants and tourism sites. What sets them apart? Other than their unique expertise in a very niche market like SEO, they also understand the customer journey for these verticals which helps them to consult their clients on how to improve workflow and culture. If you haven't had a chance to chat with Scott Fish, take the time...it'll be well worth it.Brent D Payne, LOUD.us
32 Degrees is phenomenal! They helped my organization achieve instant ROI by implementing a focused SEO, PPC and Digital strategy. I can't recommend Scott and his team enough.Adam Tucker, Ethos Executive Search Firm