Marketing Strategies for PCB Companies


Printed Circuit Boards

In the fiercely competitive Printed Circuit Board (PCB) industry, PCB Unlimited sought our expertise to develop an SEO strategy aimed at capturing precise leads requiring PCBs with specific specifications. We executed a technology-driven SEO campaign that streamlined their content, addressed content and ranking gaps, and devised a strategic plan for new content creation. Additionally, we enhanced their product listing pages with a modern design and improved layout, fostering a more credible and user-friendly experience for customers.

As a result of these efforts, PCB Unlimited experienced a 15% increase in SEO-driven traffic within six months, a 13% rise in conversion rates, and a 22% reduction in bounce rates. These improvements collectively led to a significant boost in revenues and average order sizes.




Advanced Digital Marketing for Technology & Manufacturing

Key Achievements

  • SEO Strategy: Comprehensive approach to content consolidation and new content planning.
  • Content Strategy: Targeted filling of content and ranking gaps.
  • Design Enhancement: Refreshed product listing pages for a better customer experience.
  • Analytics & Reporting: Data-driven insights to monitor and optimize performance.

Measurable Outcomes

  • 15% increase in SEO-driven traffic
  • 13% rise in conversion rates
  • 22% decrease in bounce rates


Website Design & Development

We create websites that connect with your customer in different ways. Our high-conversion designs fill your sales funnel.


We create stories and messaging that allows you to create meaningful relationships with your customers.


Key Services and Strategies Implemented

These outcomes translated into increased revenues, higher average order sizes, and a stronger market position for PCB Unlimited.

Services Provided

  • SEO
  • Content Strategy
  • Analytics & Reporting
  • Digital Marketing Services & Strategies

Our strategic approach has successfully increased conversion rates, reduced bounce rates, enhanced organic search traffic, and fostered customer loyalty, demonstrating the power of targeted digital marketing in the PCB industry.

PArtner with us

Increase Visibility: Our targeted SEO strategies enhance your online presence, ensuring potential customers can easily find you and learn about your offerings.


Enhance Customer Engagement: Leverage our expertise in content marketing and social media engagement to create informative, engaging content that addresses customer pain points and highlights your expertise.


Boost Conversion Rates: With our personalized customer service strategies and effective lead generation campaigns, we help you convert more visitors into loyal customers, driving your sales and revenue.

Outpace the Competition: Stand out in the crowded PCB market with our unique content creation and ongoing optimization ideas that ensure your website ranks higher and attracts more qualified leads.

Challenges in the PCB Industry

The PCB industry faces significant challenges due to high competition, where the market is saturated with numerous manufacturers, making it difficult for individual companies to differentiate themselves. Customers often have highly specific requirements, including various specifications, customization options, and stringent quality standards, adding to the complexity. Continuous advancements in technology necessitate that manufacturers frequently update their processes and offerings, which can be both costly and challenging to keep up with. Supply chain issues further complicate the landscape, as fluctuations in the availability of raw materials and components can disrupt production schedules and affect delivery timelines. Additionally, manufacturers face pressure to reduce costs while maintaining high-quality standards, which can strain profitability. Regulatory compliance adds another layer of complexity, as adhering to international and domestic regulations demands significant resources and effort.


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    I have worked with Scott and 32 Degrees for 3 years. They handle my SEO and other digital marketing. My best example of how great Scott is at his job is: we took a 3 month break from his services and lost a quarter of our business- needless to say we are back in the fold. Scott is fantastic at what he does and is very conscious of results and will tweak things to make sure we stay top of mind to our existing and potential customers.

    Laura Tunberg, Visiting Angels

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    I met Scott Fish and 32 Degrees Digital a few years ago while he was consulting with the Eola-Amity Hills Winegrower's Association. It was clear that he had the skills I needed to help me upgrade the SEO capability of the website for my small inn, Amity Flats. Over the next several months Scott Scott worked closely with me to analyze and refresh the text on my website. He is easy to work with and knows what he is doing!!

    Barbara Bond, Eola-Amity Hills Winegrowers Association

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    Brent D Payne,

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