We are your experienced winery marketing partner.


Personal Training Marketing


In an industry that is becoming increasingly competitive, marketing is no longer an option but a necessity. It not only helps personal trainers reach a broader audience but also plays a significant role in business growth and client retention. With the rise of digital marketing, the scope to connect with potential clients has expanded exponentially. However, to effectively tap into these opportunities, it is crucial to have a strategic marketing plan. This plan should not only outline your marketing goals but also provide a detailed roadmap of how to achieve them.

Defining your target market is a crucial step in crafting effective marketing strategies for personal trainers. It involves conducting thorough market research to understand who your potential clients are, their needs, preferences, and behaviors. Creating detailed customer personas – fictional characters that represent your ideal clients – can provide valuable insights into how to shape your marketing strategies to better appeal to your target audience. Market segmentation, which involves dividing your target market into subgroups based on certain characteristics, allows for more tailored and hence, more effective marketing efforts.

Creating a strong brand identity is paramount for personal trainers. In a saturated market, a compelling and consistent brand identity can help differentiate you from the competition. An essential component of this is your unique selling proposition (USP) – what sets you apart from your competitors. Whether it's your specialized training methods, your commitment to customer service, or your innovative approach to fitness, your USP should be central to your brand identity. Furthermore, maintaining consistent branding across all marketing channels enhances customer recognition and builds trust and credibility with your audience.




  • Increased Local and National Visibility: Through targeted digital marketing efforts, wineries experience a significant boost in both local and national awareness.
  • Enhanced Customer Engagement: Personalized email campaigns and interactive social media strategies lead to higher engagement rates and increased customer loyalty.
  • Growth in Direct-to-Consumer Sales: Optimized websites and effective marketing strategies result in a notable increase in direct-to-consumer wine sales.

Creating a Marketing Strategy


Determining Your Marketing Goals
Determining your marketing goals is a critical first step in creating a marketing strategy for your personal training business. Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals provides a clear direction for your marketing activities and a benchmark against which to measure your success. Whether your goal is to increase brand awareness, attract new clients, or boost client retention, it should guide every marketing decision you make.

Beyond setting initial goals, it's important to recognize that market dynamics and your business needs can change. Flexibility in adjusting your marketing goals is essential to keep up with these changes and support your business growth.


Choosing the Right Marketing Channels
Choosing the right marketing channels is crucial in reaching your target audience and achieving your marketing goals. Each marketing channel has its strengths and can cater to different audience needs and preferences. Digital marketing channels, such as social media, email, and SEO, can help you reach a wider audience, drive engagement, and convert leads into clients. However, selecting the right channels is just the start. It's also essential to continually evaluate their effectiveness in achieving your marketing goals and adjust your strategy accordingly. This ensures that your marketing efforts are always optimized for the best results.


Building a Marketing Budget
Building a marketing budget is an essential part of creating a marketing strategy for your personal training business. Having a set budget helps ensure that you have adequate resources for your marketing activities and prevents overspending. This budget should consider both the direct costs of marketing, such as advertising costs, and indirect costs, such as time spent on marketing activities.

Furthermore, ROI (Return on Investment) plays a crucial role in evaluating the effectiveness of your marketing spend. Tracking the results of your marketing efforts in relation to your spending helps you identify which activities provide the best return and where adjustments may be needed.


Measuring Your Marketing Success
Measuring your marketing success is crucial in understanding the effectiveness of your marketing strategy for your personal training business. Tracking key marketing metrics, such as website traffic, social media engagement, and conversion rates provide a quantitative measure of your marketing performance and offer valuable insights into what's working and what needs improvement. Tools like Google Analytics can provide in-depth data on these metrics, helping you make informed decisions. However, measuring success is not a one-time activity. It requires ongoing evaluation and adjustment of your marketing strategy to ensure that it continues to deliver results and meet your business goals.





  • Increased Search Engine Rankings: Comprehensive keyword strategy and technical optimization results in improved search engine rankings, making it easier for potential customers to find your winery.
  • Enhanced Local Visibility: Optimized local search presence and Google My Business listing increases visibility for nearby visitors, driving more foot traffic to the winery.
  • Data-Driven Improvements: Integration of Google Analytics provides valuable insights, allowing for continuous refinement of marketing strategies to ensure maximum engagement and conversions.


Website Design & Development

We create websites that connect with your customer in different ways. Our high-conversion designs fill your sales funnel.


We create stories and messaging that allows you to create meaningful relationships with your customers.


Social Media for Personal Training


Social media platforms offer immense potential for personal trainers to reach a large and diverse audience. From sharing fitness tips and client testimonials to promoting upcoming events and special offers, social media allows you to engage with your audience in a direct and personal way. However, the key to successful social media marketing lies in creating engaging and relevant content that resonates with your followers. Furthermore, paid social media advertising can significantly boost your visibility and enable you to reach a targeted audience based on specific demographics, interests, and behaviors, thereby increasing your chances of attracting potential clients.


Building an Effective Website
Building an effective website is a critical component of digital marketing for personal trainers. Your website often serves as the first point of contact for potential clients, and a professional, user-friendly design can create a positive first impression. Furthermore, SEO-friendly website design is essential for improving your visibility on search engines, attracting more organic traffic, and increasing your chances of reaching potential clients.

Your website should also feature clear and compelling content that resonates with your target audience and showcases your unique offerings. This includes detailed information about your services, client testimonials, high-quality images and videos, and a clear call-to-action directing visitors on what to do next.


Utilizing Email Marketing
Email marketing is a powerful tool for personal trainers to maintain regular contact with their clients and keep them informed about their services, promotions, and fitness tips. Building a quality email list is the first step, and segmenting it based on various factors such as client interests, fitness goals, and engagement levels can help deliver more targeted and relevant messages. However, the success of your email marketing efforts largely depends on the quality of your content. Engaging and personalized email content can significantly boost open rates and drive conversions, thereby contributing to the growth of your personal training business.


Exploiting Search Engine Optimization (SEO)
Exploiting Search Engine Optimization (SEO) is crucial for personal trainers looking to improve their website's visibility on search engines and attract more organic traffic. By targeting relevant keywords in your website content, you can rank higher in search results and increase your chances of being found by potential clients. However, SEO is not just about keywords. A mobile-friendly website design is also critical in enhancing your SEO performance, as search engines increasingly prioritize mobile-friendly sites in their rankings. By exploiting SEO, you can significantly boost your online presence and attract more potential clients to your personal training business.




  • Increased Social Media Engagement: Through tailored strategies and consistent posting, we significantly boost engagement across all social media platforms.
  • Growth in Wine Club Memberships: Our focused campaigns and influencer partnerships drive a notable increase in wine club memberships.
  • Enhanced Brand Presence: By leveraging the strengths of each social media platform, we establish a strong and appealing brand presence that attracted new customers and retained existing ones.

Personal Training Client Retention and Referral Strategies


Implementing a Loyalty Program
Implementing a loyalty program can be a powerful strategy in encouraging repeat business and enhancing client loyalty. A well-designed loyalty program can motivate your clients to stay engaged and committed to their fitness goals by offering rewards and incentives for their continued patronage. This could be in the form of discounts on future sessions, free merchandise, or even exclusive access to new services or events. However, for a loyalty program to be effective, it's crucial to tailor it to the needs and preferences of your clients. This ensures that the rewards are meaningful and valuable to them, thereby increasing their motivation to remain loyal to your services.


Asking for Referrals from Satisfied Clients
Asking for referrals from satisfied clients can be a highly effective strategy in attracting new clients and building trust. Referrals not only bring in potential new clients but also serve as a testament to your clients' satisfaction with your services.

To encourage referrals, consider offering incentives, such as a discount on their next session or a free gift. Additionally, it's crucial to make the referral process easy and convenient for your clients. This could involve providing them with referral cards to hand out or setting up a simple online referral system.


Offering Incentives for Referrals
Offering incentives for referrals can be a powerful strategy in encouraging your clients to spread the word about your services. The benefits of these incentives are twofold: they can bring in new clients and also enhance client loyalty and satisfaction. When clients know there's a reward for referring someone, they're naturally more motivated to share their positive experiences.

However, it's essential to offer meaningful and valuable incentives that resonate with your clients. This could be a discount on their next session, a free gift, or even a personalized thank you note. The key is to ensure the incentive is something that genuinely adds value and appreciation for their effort in helping your business grow.


Maintaining Client Satisfaction
Maintaining client satisfaction is key to client retention and word-of-mouth referrals. Satisfied clients are more likely to stick with your services and recommend you to others. Regular communication and feedback play a crucial role in maintaining client satisfaction. This involves regularly checking in with your clients to see how they're progressing, addressing any concerns they may have, and asking for their feedback on your services. Based on this feedback, it's important to continually improve and adapt your services to meet changing client needs and expectations. This commitment to client satisfaction not only helps retain existing clients but also attracts new ones.





  • Increased Direct-to-Consumer Sales: Through targeted PPC campaigns, wineries experience a significant boost in DTC sales.
  • Effective Budget Utilization: Strategic management of PPC budgets across different seasons maximize ad spend efficiency and impact.
  • Higher Engagement and Conversion Rates: Optimized ad copy and landing pages lead to better user engagement and higher conversion rates.

Personal Trainer Website Developer

Maximize engagement with customers through nurturing campaigns

Building an Effective Website
In today's digital age, having a website is essential for personal trainers. Your website serves as the online face of your business, providing a platform for potential clients to learn about your services, book appointments, and get in touch with you. An effective personal training website is not only visually appealing but also user-friendly, mobile-responsive, and optimized for search engines. It should clearly communicate your value proposition, showcase client testimonials, and make it easy for visitors to contact you or book a session.


The key elements of an effective personal training website include:

Clear Value Proposition: Clearly communicate what sets you apart from other trainers. This could be your unique training methods, years of experience, or specialized certifications.
Client Testimonials: Display testimonials from satisfied clients to build trust and credibility. Real-life success stories can greatly influence potential clients.

Easy Navigation: Ensure the website is easy to navigate, with well-organized content and a clear call to action. Visitors should be able to find information quickly and easily.

Mobile Responsiveness: With more people using smartphones, ensure your website looks and functions well on all devices.

SEO Optimization: Optimize your website for search engines to improve your visibility online. Use relevant keywords, meta descriptions, and alt texts for images.

Contact & Booking Options: Make it easy for visitors to get in touch with you or book a session, with clear contact forms and an integrated booking system.

By focusing on these elements, your website can become a powerful tool in attracting more clients and growing your personal training business.




  • Increased Wine Club Memberships: Targeted email campaigns successfully grow wine club memberships, driving recurring revenue and fostering customer loyalty.
  • Enhanced Customer Engagement: Personalized email content lead to higher engagement rates, with increased open and click-through rates.
  • Improved Direct-to-Consumer Sales: Effective email marketing strategies contribute to a significant boost in direct-to-consumer sales, enhancing overall winery profitability.



We bring over 18 years of website development experience to craft custom-built websites that drive leads and enhance customer engagement for wineries. Our expertise ensures that your website tells the right story to the right audience, utilizing the latest technologies and SEO strategies to deliver lasting value.

Strategic Implementation:

  1. Tailored Platform Solutions: We work with a variety of platforms, including WordPress, Squarespace, Wix, Magento, and more, to meet the unique needs of your winery. Whether you require a complete redesign or optimization of your current site, our team provides solutions that align with your goals and enhance user experience.
  2. SEO and Responsive Design: Staying up-to-date on the latest SEO strategies, we build websites designed to rank well in search engines and attract organic traffic. Our responsive designs ensure that your website looks and functions flawlessly on any device, providing an optimal user experience for all visitors.
  3. Ecommerce Integration: Understanding the importance of ecommerce for wineries, we work closely with you to determine your ecommerce needs and implement solutions that fit your budget and time constraints. Our integrated ecommerce capabilities streamline the purchasing process, driving direct-to-consumer sales and enhancing customer satisfaction.
  4. Comprehensive Feature Set: Our custom websites include a wide range of features designed to engage visitors and convert them into loyal customers. This includes website content, email integration, events management, video and photo galleries, news and recipes content, blog sections, contact forms, and social media integration. Each element is tailored to promote your winery’s offerings and enhance overall user engagement.




  • Enhanced Customer Engagement: Our custom websites effectively tell your winery’s story, engaging visitors and encouraging them to explore and interact with your brand.
  • Increased Direct-to-Consumer Sales: Integrated ecommerce solutions streamline the buying process, driving direct-to-consumer sales and boosting profitability.
  • Improved Search Engine Visibility: Utilizing the latest SEO strategies, our websites achieve higher rankings in search engine results, attracting more organic traffic.


  1. Complete Budget Control One of the standout features of PPC is the complete control it offers over your budget. Unlike other methods with fixed spending requirements, PPC allows you to set your own budget limits. Whether you decide to spend $1,000 or $10,000, the choice is yours, ensuring that you stay within your financial limits without unexpected costs. This flexibility makes PPC a fantastic option for managing your marketing spend effectively. At 32° Digital, our experts can guide you through PPC budgeting to ensure optimal campaign management.

  2. Pay Only for Clicks With PPC, you only pay when someone clicks on your ad, not for mere impressions. This is highly beneficial as it maximizes your budget by focusing on actual engagement. Even if viewers don’t click on your ad, they still see it, which boosts brand recognition. Over time, this increased exposure can lead to higher conversion rates as potential customers become more familiar with your winery. 32° Digital specializes in creating impactful PPC campaigns that enhance brand visibility and drive qualified leads.

  3. Attracting Qualified Leads PPC ads are designed to attract leads that are more likely to convert. Studies show that 65% of high-intent searches result in ad clicks, highlighting the effectiveness of PPC in capturing motivated buyers. By targeting users who are actively searching for wines or winery experiences, your chances of securing customers increase significantly. 32° Digital’s extensive experience in lead generation and conversion ensures that your PPC campaigns are finely tuned to attract high-quality leads.

  4. Campaign Timing Control PPC gives you the flexibility to choose when your ads run, allowing you to target your audience during peak times. This control extends to the duration of your campaigns, letting you decide how long they should run based on your budget and goals. With the ability to tailor your campaign timings, you can optimize your reach and effectiveness. 32° Digital helps you strategically schedule your PPC campaigns to maximize impact and ensure they align with your winery’s operational goals.

  5. Immediate Results and Insights Unlike SEO, which can take time to show results, PPC offers immediate feedback. This allows you to quickly assess the performance of your campaigns and make necessary adjustments. You can monitor metrics such as impressions, clicks, and conversions in real-time, gaining valuable insights into what works and what doesn’t. This immediacy enables you to fine-tune your strategy for better results. 32° Digital provides expert analysis and optimization to ensure your PPC campaigns deliver swift and measurable returns.

By leveraging the expertise of 32° Digital in PPC advertising, wineries can enjoy these significant benefits, driving more foot traffic, increasing direct-to-consumer sales, and growing overall brand visibility.


  1. Comprehensive Keyword Research Keyword research is the foundation of any successful SEO campaign. At 32° Digital, we conduct thorough keyword research to identify the most relevant and high-impact keywords for your winery. By targeting specific phrases such as "Sauvignon blanc in [your location]" and more general terms like "wine glasses," we ensure that your content reaches a broad audience. Our advanced tools and techniques help expand your keyword list, focusing on those with high search volume and low competition, driving more targeted traffic to your site.

  2. High-Quality Content Creation Content is king in SEO, and creating high-quality, relevant content is essential for ranking well in search engines. Our team at 32° Digital crafts engaging content that resonates with your audience, from informative articles about the winemaking process to blog posts on the differences between various wines. We ensure that each piece of content is at least 1,000 words, with long-form content exceeding 2,000 words to provide in-depth information that ranks higher in search results. By focusing on your audience's needs, we create content that not only ranks well but also keeps visitors engaged.

  3. Earning High-Quality Backlinks Backlinks are a critical factor in Google's ranking algorithm. At 32° Digital, we help your winery earn backlinks from authoritative sources within the wine industry. By securing links from reputable websites and larger wineries, we enhance your site's authority and credibility. These backlinks act as votes of confidence, signaling to Google that your website is a trusted resource, which can significantly improve your search engine rankings.

  4. Enhancing User Friendliness A user-friendly website is essential for both SEO and customer satisfaction. Our team ensures that your winery's website features clear and organized navigation, fast load speeds, and engaging multimedia elements. We implement navigation bars, sitemaps, and interactive content like videos, photos, and infographics to keep visitors engaged. A user-friendly website not only improves the user experience but also boosts your rankings, as Google prioritizes sites that offer a seamless and enjoyable browsing experience.

  5. Optimizing for Responsiveness With the increasing use of smartphones and tablets, having a responsive website is more important than ever. At 32° Digital, we ensure that your winery's website is fully optimized for all devices. A responsive design provides a consistent and positive user experience across desktops, smartphones, and tablets, which is crucial for retaining visitors and reducing bounce rates. Google rewards responsive websites with higher rankings, making this a key component of our SEO strategy.

By partnering with 32° Digital, wineries can leverage these SEO benefits to enhance their online presence, attract more visitors, and drive direct-to-consumer sales. Our expertise in keyword research, content creation, backlink acquisition, user experience, and responsiveness ensures that your winery achieves sustained growth and success in the competitive online landscape.

  • Targeted Platform Selection Choosing the right social media platforms is crucial for reaching your target audience effectively. At 32° Digital, we help you analyze and select platforms where your potential customers are most active. Whether it's Facebook, Instagram, Twitter, Pinterest, or LinkedIn, our tailored strategies ensure that your winery's social media presence is optimized to engage your audience where they are most likely to interact with your brand.

  • Consistent Posting Frequency Maintaining a consistent posting schedule is essential for keeping your audience engaged and your brand top-of-mind. Each social media platform has its own optimal posting frequency. For instance, Facebook may perform best with 1-3 posts per day, while Twitter allows for more frequent updates. Our team at 32° Digital helps determine the best posting frequency for each platform, ensuring your content reaches your audience without overwhelming them, thereby driving more leads and interactions.

  • Brand Building and Recognition Building a consistent brand image across all social media platforms is vital for brand recognition and loyalty. We ensure that your posts have a uniform look and feel, helping your audience easily recognize your winery. By producing consistent and unique content, we enhance familiarity and trust, guiding potential customers closer to conversion. Our portfolio showcases our success in creating strong brand identities through social media.

  • Diverse Content Creation Variety in content keeps your audience engaged and interested in your winery. Different platforms support different types of content; for example, Facebook and Twitter allow a mix of text, links, photos, and videos, while Instagram focuses on visual content. At 32° Digital, we create a diverse range of posts including blog links, videos, photos, infographics, and polls. This varied content strategy ensures continuous engagement and interaction with your social media pages.

  • Active Follower Engagement Social media provides a direct channel for building relationships with your followers. Engaging with comments, reviews, and messages helps strengthen these relationships and build trust in your winery. At 32° Digital, we actively monitor and manage your social media interactions, responding to both positive and negative feedback. Addressing concerns and thanking customers for their compliments fosters a positive brand image and encourages repeat business. By engaging with your audience, we help you build a loyal customer base that is more likely to convert.

We specialize in developing visually appealing, intuitive websites for wineries that drive engagement and sales. Our expertise ensures that your online platform not only looks stunning but also functions seamlessly to enhance user experience and boost your winery's online presence.

Key Aspects of Winery Web Design

Web design involves creating an online platform that is visually appealing and intuitive. Designers use programs like Adobe Photoshop or Illustrator to develop concepts for website pages like home, inner, and landing pages. Once web designers create pages, they send the designs to a web development team to turn the page concepts into a functional website by coding different elements. Designers will likely focus on a few crucial elements, like a stunning homepage that shows off your winery or ecommerce pages that allow you to sell wine to consumers across the country.

Why Web Design is Vital for Vineyards

  1. Making a Great First Impression: A beautifully designed website creates a positive first impression, encouraging visitors to explore your products and consider visiting your winery.
  2. Boosting Visibility: On-page search engine optimization (SEO) integrated into the design helps people find your winery online. Stunning images and captivating content enhance SEO, making your site more visible to potential customers.
  3. Building Audience Trust: A modern, well-designed website conveys trust and professionalism. In contrast, an outdated site might push prospects toward competitors.
  4. Staying Ahead of the Competition: With 73% of businesses leveraging web design to stand out, having a superior website helps your winery remain competitive.

Essential Elements for Winery Web Design

  1. Carefully Planned Graphics

    • Graphics are crucial in showcasing the lifestyle and experience your winery offers. Professional photos create a visually appealing site that visitors enjoy. Use images strategically to reflect your winery’s personality and enhance ecommerce pages by showing how users might enjoy your products.
  2. Responsive Design

    • A responsive design ensures your website looks great on any device, whether it's a desktop, tablet, or smartphone. Given that 52% of users are less likely to interact with non-mobile-friendly sites, a responsive design is essential. At 32° Digital, we ensure your site adapts seamlessly to all screens, improving user experience and retention.
  3. Engaging Content

    • Content is a vital component of web design, attracting and retaining customers through valuable information. We integrate spaces for compelling content in the design phase, ensuring your homepage and other pages have room for engaging stories, product descriptions, and more. This approach keeps visitors interested and informed.
  4. Easy Navigation

    • A well-designed website guides users effortlessly. We create intuitive navigation patterns that lead visitors from the homepage to various sections like product pages, location info, and more. A clear top navigational bar and other techniques like vertical sidebars on product pages enhance user experience and encourage exploration.

Enhanced User Experience (UX) Future winery websites will focus on creating personalized experiences for visitors. Utilizing AI and machine learning, websites can offer tailored content and product recommendations based on user behavior and preferences. As voice search continues to rise, optimizing websites for voice queries will become essential. This includes using natural language processing and focusing on conversational keywords to ensure that users can find information easily through voice commands.

Advanced Visual and Interactive Elements With advancements in VR and AR technologies, wineries will offer immersive virtual tours of their vineyards and facilities. This allows potential visitors to experience the winery from the comfort of their homes, enhancing engagement and interest. Websites will feature interactive tasting sessions, where users can learn about different wines, their characteristics, and pairing suggestions. These sessions can be enhanced with video content and live interactions with sommeliers.

Seamless E-commerce Integration Future winery websites will focus more on building subscription models and wine clubs. Integrating seamless sign-up processes and member-exclusive content will encourage repeat purchases and foster brand loyalty. Integrating AR with wine labels, customers can scan the label with their smartphones to access detailed information about the wine, including tasting notes, vineyard history, and food pairing suggestions.

Sustainability and Transparency With increasing consumer awareness around sustainability, winery websites will prominently feature their eco-friendly practices. This includes detailing organic farming methods, sustainable production processes, and eco-friendly packaging. Utilizing blockchain technology to provide transparency in the wine production process. Customers can trace the journey of their wine from vineyard to bottle, ensuring authenticity and quality.

Social Media Integration and User-Generated Content Leveraging social media platforms to facilitate direct purchases. Winery websites will integrate social commerce features, allowing users to buy products directly from social media posts. Encouraging customers to share their experiences through reviews, photos, and videos. Featuring user-generated content on the website can build community and trust among potential buyers.

Mobile-First Design With mobile browsing continuing to dominate, future winery websites will adopt a mobile-first approach. Ensuring that all functionalities, from browsing to purchasing, are seamless on mobile devices will be a priority. Developing Progressive Web Apps that offer the functionality of a native app combined with the accessibility of a website. PWAs provide a fast, reliable, and engaging user experience, even in areas with poor internet connectivity.


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    I have worked with Scott and 32 Degrees for 3 years. They handle my SEO and other digital marketing. My best example of how great Scott is at his job is: we took a 3 month break from his services and lost a quarter of our business- needless to say we are back in the fold. Scott is fantastic at what he does and is very conscious of results and will tweak things to make sure we stay top of mind to our existing and potential customers.

    Laura Tunberg, Visiting Angels

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    I met Scott Fish and 32 Degrees Digital a few years ago while he was consulting with the Eola-Amity Hills Winegrower's Association. It was clear that he had the skills I needed to help me upgrade the SEO capability of the website for my small inn, Amity Flats. Over the next several months Scott Scott worked closely with me to analyze and refresh the text on my website. He is easy to work with and knows what he is doing!!

    Barbara Bond, Eola-Amity Hills Winegrowers Association

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    32° Digital may have a chilly name but they are red hot when it comes to SEO. Not only do they dominate the hospitality and winery markets but they also do a phenomenal job with restaurants and tourism sites. What sets them apart? Other than their unique expertise in a very niche market like SEO, they also understand the customer journey for these verticals which helps them to consult their clients on how to improve workflow and culture. If you haven't had a chance to chat with Scott Fish, take the'll be well worth it.

    Brent D Payne,

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    32 Degrees is phenomenal! They helped my organization achieve instant ROI by implementing a focused SEO, PPC and Digital strategy. I can't recommend Scott and his team enough.

    Adam Tucker, Ethos Executive Search Firm