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SEO Strategy For Hiring Candidates in the Transportation Industry Case Study: SEO For Job Candidates
Digital Marketing Agency in Portland, OR and Vancouver, WA.
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Portland, OR & Vancouver, WA

32° digital

 
Client Story

SEO Strategy For Hiring Candidates in the Transportation Industry

Transportation Industry SEO Strategy

We worked with Nussbaum Transportation to create an SEO strategy to capture job leads and qualified applications within the trucking and transportation industry. To achieve this goal we completed keyword research and audience intelligence to determine which factors would lead to qualified leads based on the keywords that people might be searching.

Upon launch of their new site, Nussbaum Transportation saw a 36% increase in qualified leads coming through their career portal compared to the previous website version.

SEO, Content Strategy, Analytics, Reporting

Digital Marketing Services & Strategies
Market Research

Keyword research into the keywords that candidates were likely going to be searching.

Landing Page Testing

We tested several different landing pages to determine which would capture leads most effectively.

Content Creation

We created unique content for the client so that they would stand out in search results.

Ongoing Ideas

We provided unique ideas to keep the client's content ranking longer-term.

Let's start a conversation about how to get results like these for you.
About 32° digital
OUR MISSION

We help brands find and cultivate the best digital channels to successfully forge meaningful relationships with customers.

Impactful digital brand representation and conversation happens when companies understand and engage with the consumer in clear and creative ways.

Every channel has a unique opportunity to capture customers. We understand and build strategy to expand successful channels.

PLAN

We have a passion for understanding how consumers search and engage with digital assets. Our team will help you understand the motivation behind consumer’s search habits and create a plan to engage. We believe that brands can be impactful with the right allocation of resources, regardless of company or resource size. Our goal is to develop a plan that fits company’s resources but does not settle for second place.

STRATEGIC ENGAGEMENT

Strategic engagement happens when brands understand what the consumer really wants. In any industry there are experts in content marketing, but the consumer is really the expert – they drive the conversation and they drive the engagement. We understand that consumers are ready to engage. Our strategy means that we lead brands in developing tools, assets, content, and outposts to facilitate engagement.

DATA DRIVEN STRATEGY

Analytics means you will understand which strategies work. Digital marketing has grown so much in the last 2 decades that digital insights can now lead strategy for offline strategies. We understand that the online and offline strategies need to work together and understanding user engagement and purchasing patterns means more business.

THOUGHT LEADERSHIP

Consumers now demand that brands that leads with thought-leadership and advanced thinking. Content and Ads can be targeted so much that consumers actually appreciate and expect that experience. Increasing customer loyalty and engagement keeps your brand on top.

Transporation Industry Hiring Trends

Capture the Attention of the Next Generation of workers in the Transportation Industry

During the past few years we have worked with several trucking industry companies to help them find qualified employees in the quickly evolving market.

As regulations have changed in the past years, the importance in finding trustworthy and safe truck drivers as increased by magnitudes.  Working with trucking companies to find top driver and logistic talent, we have found the following workplace conditions that resonate well with potential employees.

The younger generation values different aspects of being a truck driver – they value free time, flexibility and the ability to choose their own schedule.  All of these aspects create a challenging employee management scenario for scheduling drivers, but it’s a reality that has be to addressed by employers if they are to remain competitive.

Unique benefits are starting to show up on the list of things that companies are offering.  We have seen financial incentives for safety on the rise, which is becoming commonplace, but we also see paid vacation incentives, mileage multipliers and other gamification strategies being employed to capture the imaginations of millennials.

Diversity in work is important – younger drivers want different routes, they value a different schedule and perhaps destinations that are unique and sharable.  If your company works with exciting customers in exciting places, this is something that you will want to highlight in your hiring processes.

Overall, we see many new things that the younger generation is valuing in the transpiration and logistics industry such as diversity, flexibility, and gamification.

Capture the attention of the next generation by thinking outside of the box.

We can help you craft a story that helps you hire and retain top talent in the transportation industry.