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Unique Experience & Play Structure SEO Campaign: Case Study in Marketing For Manufacturing Company
Digital Marketing Agency in Portland, OR and Vancouver, WA.
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503-549-4728

Portland, OR & Vancouver, WA

32° digital

 
Client Story

Unique Experience & Play Structure SEO Campaign

Lead Generation Campaign For B2B

Playtime manufactures kid safe and friendly play equipment that you typically see in malls, airports, resorts, and other public spaces.  We created an industry focused SEO campaign that was centered around content for 12 different industries where the play equipment might be installed.

The sales cycle was rather long and required multiple points of contact along the process – leading us to create an email marketing campaign, a Facebook ad campaign and several LinkedIn campaigns that targeted specific industries and job titles.

Over 6 years of working with Playtime we successfully generated leads that yielded over $3 million in new business and helped the company retain or grow several important existing customers.

 

SEO, Content Strategy, Analytics, Reporting, Social Media

Annual Website Traffic Growth over 6 years 0
$3 Million
Sales Generated
Digital Marketing Services & Strategies
Search Engine Optimization

Improved Website Speed & Performance

Lead Generating SEO Rankings

International SEO Strategy

Let's start a conversation about how to get results like these for you.
About 32° digital
OUR MISSION

We help brands find and cultivate the best digital channels to successfully forge meaningful relationships with customers.

Impactful digital brand representation and conversation happens when companies understand and engage with the consumer in clear and creative ways.

Every channel has a unique opportunity to capture customers. We understand and build strategy to expand successful channels.

PLAN

We have a passion for understanding how consumers search and engage with digital assets. Our team will help you understand the motivation behind consumer’s search habits and create a plan to engage. We believe that brands can be impactful with the right allocation of resources, regardless of company or resource size. Our goal is to develop a plan that fits company’s resources but does not settle for second place.

STRATEGIC ENGAGEMENT

Strategic engagement happens when brands understand what the consumer really wants. In any industry there are experts in content marketing, but the consumer is really the expert – they drive the conversation and they drive the engagement. We understand that consumers are ready to engage. Our strategy means that we lead brands in developing tools, assets, content, and outposts to facilitate engagement.

DATA DRIVEN STRATEGY

Analytics means you will understand which strategies work. Digital marketing has grown so much in the last 2 decades that digital insights can now lead strategy for offline strategies. We understand that the online and offline strategies need to work together and understanding user engagement and purchasing patterns means more business.

THOUGHT LEADERSHIP

Consumers now demand that brands that leads with thought-leadership and advanced thinking. Content and Ads can be targeted so much that consumers actually appreciate and expect that experience. Increasing customer loyalty and engagement keeps your brand on top.