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Digital Marketing For Education Technology: Marketing Strategies For Technology Companies
Digital Marketing Agency in Portland, OR and Vancouver, WA.
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503-549-4728

Portland, OR & Vancouver, WA

32° digital

 
Client Story

Digital Marketing For Education Technology

Technology For Teachers

Lightspeed Technologies manufactures audio and speaker technology for classrooms, helping teachers present their information better and allowing students to hear and understand content more effectively.  This is a difficult market due to a lot of ‘noise’ in the keyword data that we targeted.  Many of the important lead driving keywords include traffic that could be qualified and traffic that could not be useful.

We worked with the company to create a very tight SEO strategy where visitors would not only see content that was relevant but they would see Titles and Descriptions in the search engines that would help to qualify them before arriving to the site.  Once captured, visitors were moved along a a conversion funnel that further qualified them allowing their sales team to follow up with very qualified leads.

 

SEO, Content Strategy, Analytics, Reporting

Digital Marketing Services & Strategies
Classroom Technology Marketing

Education Technology Lead Generation

Content & SEO Campaign

International SEO

Let's start a conversation about how to get results like these for you.
About 32° digital
OUR MISSION

We help brands find and cultivate the best digital channels to successfully forge meaningful relationships with customers.

Impactful digital brand representation and conversation happens when companies understand and engage with the consumer in clear and creative ways.

Every channel has a unique opportunity to capture customers. We understand and build strategy to expand successful channels.

PLAN

We have a passion for understanding how consumers search and engage with digital assets. Our team will help you understand the motivation behind consumer’s search habits and create a plan to engage. We believe that brands can be impactful with the right allocation of resources, regardless of company or resource size. Our goal is to develop a plan that fits company’s resources but does not settle for second place.

STRATEGIC ENGAGEMENT

Strategic engagement happens when brands understand what the consumer really wants. In any industry there are experts in content marketing, but the consumer is really the expert – they drive the conversation and they drive the engagement. We understand that consumers are ready to engage. Our strategy means that we lead brands in developing tools, assets, content, and outposts to facilitate engagement.

DATA DRIVEN STRATEGY

Analytics means you will understand which strategies work. Digital marketing has grown so much in the last 2 decades that digital insights can now lead strategy for offline strategies. We understand that the online and offline strategies need to work together and understanding user engagement and purchasing patterns means more business.

THOUGHT LEADERSHIP

Consumers now demand that brands that leads with thought-leadership and advanced thinking. Content and Ads can be targeted so much that consumers actually appreciate and expect that experience. Increasing customer loyalty and engagement keeps your brand on top.