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Portland, OR & Vancouver, WA

32° digital

Client Story

Commercial Restoration Digital Marketing Case Study

Commercial & Residential Restoration SEO Campaign

Interstate Restoration is the 2nd largest commercial restoration company in the United States, featuring office locations in major areas that are typically affected by natural weather events.  Having worked with Interstate Restoration for over 8 years we helped guide the company through multiple iterations of the website and create strategies for lead generation campaigns as new social media and platforms became available.

During this time, the company acquired several small to large restoration companies including ones in Florida, Michigan, Hawaii and Canada – which provided an opportunity to create new strategies for local SEO search in the restoration industry.

SEO traffic driven in Canada increased more than 300% in the past 18 months and Bounce Rate improved by 18%. The company typically targeted larger multi million-dollar restoration projects but we also created lead generation strategies for water restoration segments of their business.

SEO, Content Strategy, Analytics, Reporting, Social Media

Digital Marketing Services & Strategies For Commercial Restoration Company
National SEO Campaign

Restoration Industry SEO Strategy

Increased Local Search Results

Disaster Response SEO Campaign

Let's start a conversation about how to get results like these for you.
About 32° digital

We help brands find and cultivate the best digital channels to successfully forge meaningful relationships with customers.

Impactful digital brand representation and conversation happens when companies understand and engage with the consumer in clear and creative ways.

Every channel has a unique opportunity to capture customers. We understand and build strategy to expand successful channels.


We have a passion for understanding how consumers search and engage with digital assets. Our team will help you understand the motivation behind consumer’s search habits and create a plan to engage. We believe that brands can be impactful with the right allocation of resources, regardless of company or resource size. Our goal is to develop a plan that fits company’s resources but does not settle for second place.


Strategic engagement happens when brands understand what the consumer really wants. In any industry there are experts in content marketing, but the consumer is really the expert – they drive the conversation and they drive the engagement. We understand that consumers are ready to engage. Our strategy means that we lead brands in developing tools, assets, content, and outposts to facilitate engagement.


Analytics means you will understand which strategies work. Digital marketing has grown so much in the last 2 decades that digital insights can now lead strategy for offline strategies. We understand that the online and offline strategies need to work together and understanding user engagement and purchasing patterns means more business.


Consumers now demand that brands that leads with thought-leadership and advanced thinking. Content and Ads can be targeted so much that consumers actually appreciate and expect that experience. Increasing customer loyalty and engagement keeps your brand on top.


Search Engine Optimization Strategies
SEO strategies to drive leads, local visitors, and brand awareness for your commercial and residential restoration company.
  • Emergency Response Restoration Services
  • Asbestos Abatement
  • Water Damage Removal
  • Remove Water In Basement
  • Natural Disaster Response
  • Documents & Contents Restoration
  • Emergency Mitigation
  • Business Contingency Planning
  • Drying & Dehumidification
  • Fire Damage Restoration
  • Smoke Damage Remove
  • Large Loss Recovery
  • Mold Removal & Remediation
  • Temporary HVAC & Power
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We help brands find and cultivate the best digital channels to successfully forge meaningful relationships with customers.
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Connecting With Consumers To Generate Leads
Build lasting relationships with customers.

Video content was a significant driver of social media traffic – with over 18 videos produced in the last year and a half – driving traffic from YouTube and Facebook.  These video visitors were highly qualified and significantly helped in increasing the number of newsletter subscribers. Utilizing newsletter subscribers and remarketing efforts we created Webinars that acted as thought leadership communication pieces – we saw a 53% conversion rate – where those conversions including the attendees taking an additional meaningful business action.

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