This past week at the Wine Marketing & Tourism conference we had the change to listen to a panel of speakers talking about wineries can get in front of those in the Concierge industry. ] Colby Smith, Founder, CANVAS, Moderator Christine McMillan, Independent Concierge, CM Destinations & Consulting Maggie Walker, Lead Concierge and Wine Director, Kenwood...
Michael Thomas, Principal Analytical Lead at Google Travel spoke at the Wine Tourism & Marketing Conference about Macro trends in travel for the wine industry. Here are some data points that we found interesting. The overall travel industry is a $1.6 Trillion industry. And yet, only 44% of the revenue happens online. This means that there's a...
The Unique Venues Membership Conference was recently in Portland, OR – filled with conference services directors, representatives from universities such as Yale, University of Miami, aquariums, and other unique meeting spaces. I presented a workshop called Sell 5 WAYS TO USE SOCIAL PLATFORMS TO GENERATE LEADS BETTER. We live in a time when we are bombarded with...
Once again, Travel Oregon is supporting their local constituents by providing tourism funding support for many important and local projects that are appreciated and felt by large and small tourism regions in Oregon. Beach wheelchair lockers, historic theater renovations, mountain bike trail development and increased signage are just some of the products that will soon be available...
Can you hear the chants? PTFC… PTFC… PTFC Whether you’re a Portland Timbers or a Portland Thorns fan (or both, as many are!), you know that the soccer scene in Portland is kicking butt! Soccer City USA is thriving and the reasons are many for its success, but at the core, strong sports brand marketing and sports marketing...
Google confirmed that a new algorithm update rolled out in August 2018, nicknamed the Medic Update. While the impact of the update is still being discovered and dissected, we do know what the update was targeting and have a few strategies for you to take advantage of August 2018 Google update. Important sections: E-A-T – Expertise, Authoritativeness, Trust...
The MET conducted a review of their brand and the customers attending the MET. They realized that brand is more than a logo, trademark, etc, it’s an emotional connection. Emotional connections matter more than customer satisfaction – in fact it’s worth 2x more in terms of lifetime value for that customer. The second thing learned in...
Schema markup is such an important SEO element to any website, especially a local business that wants to garner more traffic. Learn how the brand elements within your organization can be used to create a stronger schema markup environment, how image gallery optimization can be helped, and how app schema markup is important, and finally how...
What skills should the team at an SEO company have to make your campaign successful? When you’re thinking about hiring a digital marketing agency to boost your SEO strategy there are some very important skills that the people you’re working with should have. SEO is such a quickly changing environment that requires everything from a sense of...
Millennials Change Wine Consumption Habits Millennials and their wine consumption habits are changing how wineries market to consumers, but it’s also changing how wineries plan their production of wine and build their tasting rooms. Millennials want to work remotely, and with that trend seeing not reversal, working at a winery tasting room for the day, over a...