What does it take for a hotel to hire a great hospitality internet marketing company? Can the agency deliver a strong hospitality digital marketing strategy that will drive new business and sales? In order to win in hospitality marketing, a hotel must have a strong integrated marketing plan that includes SEO, PPC and Social Media. Search Engine...
Diving into your first Google Adwords PPC campaign can be a bit daunting. If you are a new brand or a company that is just starting out on your pay per click strategy, these are a few ideas that can help you set up your PPC campaign for success in the short term and long haul. Understand...
Millennials Change Wine Consumption Habits Millennials and their wine consumption habits are changing how wineries market to consumers, but it’s also changing how wineries plan their production of wine and build their tasting rooms. Millennials want to work remotely, and with that trend seeing not reversal, working at a winery tasting room for the day, over a...
We are at the Oregon Wine Symposium this week and we had the opportunity to listen to Rob McMillan’s presentation about the State of the Wine Industry report by the Silicon Valley Bank Wine Division. Based on their survey results, 2016 was the best vintage year in Oregon. Ever. This beat out previous best years in the...
Google has seen mobile and tablet traffic cross 50% of all search traffic in some industries and it’s a big enough deal that they are preparing for a widespread algorithm update that will address the mobile friendliness of your website. Google has already said this update will be bigger than Panda and Penguin, meaning that a significant...
Search results are very different than they were in 2005 – and the way that ours eyes read through the results are very different.
Search Engine Optimization strategies are fast paced and always changing, but sometimes the easiest fixes are right in front of us.