Businesses have a gap to fill on their website and that gap is directly tied to the content that consumers are seeking. By finding these gaps you will be able to provide valuable content to those seeking answers and you will improve your ability to rank well for keywords surrounding your business. In the past decade...
What skills should the team at an SEO company have to make your campaign successful? When you’re thinking about hiring a digital marketing agency to boost your SEO strategy there are some very important skills that the people you’re working with should have. SEO is such a quickly changing environment that requires everything from a sense of...
What does it take for a hotel to hire a great hospitality internet marketing company? Can the agency deliver a strong hospitality digital marketing strategy that will drive new business and sales? In order to win in hospitality marketing, a hotel must have a strong integrated marketing plan that includes SEO, PPC and Social Media. Search Engine...
The way that you measure normal website interactivity metrics is about to change and the design that you love is about to be shaken up. Have you been trying to increase the time spent on site with your visitors? Are the number of pages visited by a visitor on the top of your list of things...
Owning a franchise is an exciting and dream-fulfilling decision. Often the decision to start a franchise includes consideration into how much support the national brand will give your newly opened franchise business. Most franchise agreements include fees being paid into a corporate marketing fund or co-op marketing fund that will help support the local brands with...
Senior Care Marketing Strategies The adult care and senior care industry is very locally focused and personal connections are an important 3rd party validation point for customers see. Local senior care or in-home care franchise marketing must use some of the principals of effective Local SEO in order to be successful. Do you know your senior care services...
Search results are very different than they were in 2005 – and the way that ours eyes read through the results are very different.
Search Engine Optimization strategies are fast paced and always changing, but sometimes the easiest fixes are right in front of us.
This year’s SEMPDX SearchFest was another hit! Speakers from all around the world brought the latest search marketing strategies to in-house and agency digital marketing professionals in Portland. We had a wonderful keynote from Tim Mayer, the CMO at Trueffect and Heddle Marketing, well known for his early work at Overture, Yahoo! and FAST. Tim’s keynote discussed some...
Amazon Local Travel is going to change the game in the hotel industry and provides yet another powerful competitor to soak up organic and paid search traffic. This is a new product from Amazon so we've dissected what we know about the Amazon Local Travel offering and will provide our clients updates as they become available...