To modern travelers, a hotel is far more than simply a place to sleep for a night while on the road. For your brand, your hotel needs a strategy that connects customer's needs with your hotel's branding promise. Today's hotel guests desire more than simply a hot shower, a movie, and a comfortable bed -- they...
In late March of 2014, Matt Cutts of Google, posted a blog indicating that mobile marketing queries would likely surpass PC searches. Is this surprising news? No, not if you consider how attached people are to their mobile devices. It stands to reason then that any business with a website, especially hotels, need to focus on...
Maximizing the success of your own hotel property involves knowing what your competitors are doing. Wisely monitoring your competition allows you to see what they do wrong and what they do well. All of the information you glean provides you with key information that bolsters your business strategies and marketing efforts. The following seven tips are...
Search results are very different than they were in 2005 – and the way that ours eyes read through the results are very different.
Search Engine Optimization strategies are fast paced and always changing, but sometimes the easiest fixes are right in front of us.
This year’s SEMPDX SearchFest was another hit! Speakers from all around the world brought the latest search marketing strategies to in-house and agency digital marketing professionals in Portland. We had a wonderful keynote from Tim Mayer, the CMO at Trueffect and Heddle Marketing, well known for his early work at Overture, Yahoo! and FAST. Tim’s keynote discussed some...
Amazon Local Travel is going to change the game in the hotel industry and provides yet another powerful competitor to soak up organic and paid search traffic. This is a new product from Amazon so we've dissected what we know about the Amazon Local Travel offering and will provide our clients updates as they become available...
On August 28, 2014 John Mueller from Google Webmaster Tools announced that Google will stop showing Authorship results in Google Search and that they will no longer be tracking data from content that is using the Rel=Author Markup. This ends a project that has been present since 2007, when Google filed for its Agent Rank patent. Understanding the...
Online reputation management services should be a part of any rising or established athlete's arsenal. As any athlete knows, the best defense is a good offense. Develop a strong reputation management strategy online to head off negative publicity before it ever starts. Creating a strong athlete brand management program relies on understanding how the athlete will...
When you run an independent hotel, you don't have access to the same instant name recognition or giant marketing budget that the national chains do. Independents require a different set of hotel marketing strategies. Check out a few independent hotel marketing strategies for your unique, boutique, and local hotel: Independent Hotel Marketing Strategies - Word of Mouth...