Digital Marketing Agency in Portland, OR and Vancouver, WA.
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Portland, OR & Vancouver, WA

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Insights

Pet Friendly Hotel Marketing

With more than 74 million pet owners in the United States, it is natural that many of them want their pet family members to travel with them when they take a trip and to be welcomed as guests. Hotel chains are recognizing this fact of life and offering pet amenities to those animals who are traveling...

Hotel Branding Strategy

To modern travelers, a hotel is far more than simply a place to sleep for a night while on the road. For your brand, your hotel needs a strategy that connects customer's needs with your hotel's branding promise.  Today's hotel guests desire more than simply a hot shower, a movie, and a comfortable bed -- they...

SEMpdx SearchFest 2015 Speakers

SearchFest 2015: Favorite Strategies & Notes

This year’s SEMPDX SearchFest was another hit! Speakers from all around the world brought the latest search marketing strategies to in-house and agency digital marketing professionals in Portland. We had a wonderful keynote from Tim Mayer, the CMO at Trueffect and Heddle Marketing, well known for his early work at Overture, Yahoo! and FAST. Tim’s keynote discussed some...

Google Authorship Scheduled to Wind Down

On August 28, 2014 John Mueller from Google Webmaster Tools announced that Google will stop showing Authorship results in Google Search and that they will no longer be tracking data from content that is using the Rel=Author Markup. This ends a project that has been present since 2007, when Google filed for its Agent Rank patent. Understanding the...

Reputation Management For Athletes

Online reputation management services should be a part of any rising or established athlete's arsenal. As any athlete knows, the best defense is a good offense. Develop a strong reputation management strategy online to head off negative publicity before it ever starts.  Creating a strong athlete brand management program relies on understanding how the athlete will...