The MET conducted a review of their brand and the customers attending the MET. They realized that brand is more than a logo, trademark, etc, it’s an emotional connection. Emotional connections matter more than customer satisfaction – in fact it’s worth 2x more in terms of lifetime value for that customer. The second thing learned in...
Creating Content for Humans – Not Robots It’s so tempting to get caught up in all of the keyword data available for Search Engine Optimization and build the perfect piece of content for the search engines to digest. Weather it’s a blog post or a core page of content on your site, focusing on keywords and optimization...
What does GDPR mean for Small Businesses? The way that your data is stored by companies across the world is about to change. On May 25, 2018 the General Data Protection Regulation (GDPR) will take effect – creating strong regulations for consumer-focused businesses, in turn protecting your privacy even further. This initiative is focused on EU citizens...
Your SEO team just spent the week analyzing the different technical aspects of your website, finding issues to be fixed and creating new ideas to optimize content. No one knows why you spend time working 301 Redirects and Schema Markup. It’s time to change how you communicate the digital marketing wins within your company so that everyone understands...
Schema markup is such an important SEO element to any website, especially a local business that wants to garner more traffic. Learn how the brand elements within your organization can be used to create a stronger schema markup environment, how image gallery optimization can be helped, and how app schema markup is important, and finally how...
Businesses have a gap to fill on their website and that gap is directly tied to the content that consumers are seeking. By finding these gaps you will be able to provide valuable content to those seeking answers and you will improve your ability to rank well for keywords surrounding your business. In the past decade...
What skills should the team at an SEO company have to make your campaign successful? When you’re thinking about hiring a digital marketing agency to boost your SEO strategy there are some very important skills that the people you’re working with should have. SEO is such a quickly changing environment that requires everything from a sense of...
What does it take for a hotel to hire a great hospitality internet marketing company? Can the agency deliver a strong hospitality digital marketing strategy that will drive new business and sales? In order to win in hospitality marketing, a hotel must have a strong integrated marketing plan that includes SEO, PPC and Social Media. Search Engine...
Diving into your first Google Adwords PPC campaign can be a bit daunting. If you are a new brand or a company that is just starting out on your pay per click strategy, these are a few ideas that can help you set up your PPC campaign for success in the short term and long haul. Understand...
Google’s Grant program allows non profits to take advantage of essentially free advertising across the Google Search result platform. There are restrictions in how you can use your account, and over the past year Google has made changes to make those restrictions tighter. Google’s program gives about 35,000 non profits this opportunity, but the requirement to...