Tourism and Hotel SEO Strategies With the breakthrough of the modern technologies, traveling has become more convenient and more accessible to millions of travelers around the world. Online hospitality marketing has become increasingly important as millions of people worldwide use the Internet to search for the best short-term accommodation every day. More and more holidaymakers are choosing to...
Schema markup is such an important SEO element to any website, especially a local business that wants to garner more traffic. Learn how the brand elements within your organization can be used to create a stronger schema markup environment, how image gallery optimization can be helped, and how app schema markup is important, and finally how...
What does it take for a hotel to hire a great hospitality internet marketing company? Can the agency deliver a strong hospitality digital marketing strategy that will drive new business and sales? In order to win in hospitality marketing, a hotel must have a strong integrated marketing plan that includes SEO, PPC and Social Media. Search Engine...
With more than 74 million pet owners in the United States, it is natural that many of them want their pet family members to travel with them when they take a trip and to be welcomed as guests. Hotel chains are recognizing this fact of life and offering pet amenities to those animals who are traveling...
To modern travelers, a hotel is far more than simply a place to sleep for a night while on the road. For your brand, your hotel needs a strategy that connects customer's needs with your hotel's branding promise. Today's hotel guests desire more than simply a hot shower, a movie, and a comfortable bed -- they...
In late March of 2014, Matt Cutts of Google, posted a blog indicating that mobile marketing queries would likely surpass PC searches. Is this surprising news? No, not if you consider how attached people are to their mobile devices. It stands to reason then that any business with a website, especially hotels, need to focus on...
Maximizing the success of your own hotel property involves knowing what your competitors are doing. Wisely monitoring your competition allows you to see what they do wrong and what they do well. All of the information you glean provides you with key information that bolsters your business strategies and marketing efforts. The following seven tips are...
Amazon Local Travel is going to change the game in the hotel industry and provides yet another powerful competitor to soak up organic and paid search traffic. This is a new product from Amazon so we've dissected what we know about the Amazon Local Travel offering and will provide our clients updates as they become available...
When you run an independent hotel, you don't have access to the same instant name recognition or giant marketing budget that the national chains do. Independents require a different set of hotel marketing strategies. Check out a few independent hotel marketing strategies for your unique, boutique, and local hotel: Independent Hotel Marketing Strategies - Word of Mouth...
This concept is sure to spur debate among anyone that is savvy – but its worth discussing. Often times hotels feel that they have such a strong brand that they do not need to bid on their own brand keywords in Google AdWords or other paid search markets. I agree that in some cases a brand may be so strong or so small that a branded paid search campaign is not needed. However, consider this: If a 3rd party site, such as an OTA is making 10% on a $300 booking, is it worth spending $.15 to potentially capture that visitor and not have to pay commissions?