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Portland, OR & Vancouver, WA

32° digital

Hotel Strategy

Hospitality Marketing Services That Capture Customers

What does it take for a hotel to hire a great hospitality internet marketing company? Can the agency deliver a strong hospitality digital marketing strategy that will drive new business and sales?  In order to win in hospitality marketing, a hotel must have a strong integrated marketing plan that includes SEO, PPC and Social Media. Search Engine...

Pet Friendly Hotel Marketing

With more than 74 million pet owners in the United States, it is natural that many of them want their pet family members to travel with them when they take a trip and to be welcomed as guests. Hotel chains are recognizing this fact of life and offering pet amenities to those animals who are traveling...

Hotel Branding Strategy

To modern travelers, a hotel is far more than simply a place to sleep for a night while on the road. Today's hotel guests desire more than simply a hot shower, a movie, and a comfortable bed -- they want to experience at least a small slice of what makes your particular area unique. The...

Independent Hotel Marketing Strategies

When you run an independent hotel, you don't have access to the same instant name recognition or giant marketing budget that the national chains do. Independents require a different set of hotel marketing strategies. Check out a few independent hotel marketing strategies for your unique, boutique, and local hotel: Independent Hotel Marketing Strategies - Word of Mouth...

Digital Degree of Success Using Paid Search to Capture Branded Visitors

med_100904a5670This concept is sure to spur debate among anyone that is savvy – but its worth discussing. Often times hotels feel that they have such a strong brand that they do not need to bid on their own brand keywords in Google AdWords or other paid search markets. I agree that in some cases a brand may be so strong or so small that a branded paid search campaign is not needed. However, consider this: If a 3rd party site, such as an OTA is making 10% on a $300 booking, is it worth spending $.15 to potentially capture that visitor and not have to pay commissions?

Digital Degree of Success Using Hotel Reviews

med_Pano_obzor_1First hand accounts of a stay at a hotel are gold. They can tell consumers exactly what they can expect if they were to stay at your hotel. Now, that’s if they’re good reviews. Bad reviews can have a huge negative effect, especially if they’re in popular review website locations such as TripAdvisor and Google. My final mistake is last for a reason – its probably the last thing that people want to think about or deal with. Who wants to deal with a bad review? Especially, when there’s really not much that you CAN do to deal with it online.

Digital Degrees of Success Analytics Strategies

med_101119a6537Google Analytics is free. It’s simple to install and simple to use. You can even set up dashboards that pull all of the complex metrics together into one spot for ease of use. Not using Google Analytics or another analytics program to understand how visitors are reaching your website is a big mistake. In most cases Hotels receive 80-90% of their ‘new visitors’ from search engines.