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SEO

Senior Care Business Marketing & SEO Strategies

Senior Care Marketing Strategies The adult care and senior care industry is very locally focused and personal connections are an important 3rd party validation point for customers see. Local senior care or in-home care franchise marketing must use some of the principals of effective Local SEO in order to be successful. Do you know your senior care services...

SEMpdx SearchFest 2015 Speakers

SearchFest 2015: Favorite Strategies & Notes

This year’s SEMPDX SearchFest was another hit! Speakers from all around the world brought the latest search marketing strategies to in-house and agency digital marketing professionals in Portland. We had a wonderful keynote from Tim Mayer, the CMO at Trueffect and Heddle Marketing, well known for his early work at Overture, Yahoo! and FAST. Tim’s keynote discussed some...

Google Authorship Scheduled to Wind Down

On August 28, 2014 John Mueller from Google Webmaster Tools announced that Google will stop showing Authorship results in Google Search and that they will no longer be tracking data from content that is using the Rel=Author Markup. This ends a project that has been present since 2007, when Google filed for its Agent Rank patent. Understanding the...