Hotel Strategy


Pet Friendly Hotel Marketing
18 Mar 2015

Pet Friendly Hotel Marketing

With more than 74 million pet owners in the United States, it is natural that many of them want their pet family members to travel with them when they take a trip and to be welcomed as guests. Hotel chains are recognizing this fact of life and offering pet amenities to those animals who are traveling with their people. Check out these Pet Friendly Hotel...

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Hotel Branding Strategy
11 Mar 2015

Hotel Branding Strategy

To modern travelers, a hotel is far more than simply a place to sleep for a night while on the road. Today’s hotel guests desire more than simply a hot shower, a movie, and a comfortable bed — they want to experience at least a small slice of what makes your particular area unique. The unique travel experience is where your hotel can shine. That’s...

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5 Mobile Marketing Strategies for Hotels
10 Mar 2015

5 Mobile Marketing Strategies for Hotels

In late March of 2014, Matt Cutts of Google, posted a blog indicating that mobile marketing queries would likely surpass PC searches. Is this surprising news? No, not if you consider how attached people are to their mobile devices. It stands to reason then that any business with a website, especially hotels, need to focus on providing not just mobile friendly content, but also mobile...

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7 Ways to Keep an Eye on Your Hotel Competition
09 Mar 2015

7 Ways to Keep an Eye on Your Hotel Competition

Maximizing the success of your own hotel property involves knowing what your competitors are doing. Wisely monitoring your competition allows you to see what they do wrong and what they do well. All of the information you glean provides you with key information that bolsters your business strategies and marketing efforts. The following seven tips are essential steps to take in order to track your...

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Amazon Local Travel: Learn how it impacts hotels
19 Feb 2015

Amazon Local Travel: Learn how it impacts hotels

Amazon Local Travel is going to change the game in the hotel industry and provides yet another powerful competitor to soak up organic and paid search traffic.  This is a new product from Amazon so we’ve dissected what we know about the Amazon Local Travel offering and will provide our clients updates as they become available through our Amazon Local Travel Strategy Guide. Amazon Local...

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Independent Hotel Marketing Strategies
19 Feb 2014

Independent Hotel Marketing Strategies

When you run an independent hotel, you don’t have access to the same instant name recognition or giant marketing budget that the national chains do. Independents require a different set of hotel marketing strategies. Check out a few independent hotel marketing strategies for your unique, boutique, and local hotel: Independent Hotel Marketing Strategies – Word of Mouth Works! When guests tell you how much they...

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Digital Degree of Success Using Hotel Reviews
20 Jan 2013

Digital Degree of Success Using Hotel Reviews

First hand accounts of a stay at a hotel are gold. They can tell consumers exactly what they can expect if they were to stay at your hotel. Now, that’s if they’re good reviews. Bad reviews can have a huge negative effect, especially if they’re in popular review website locations such as TripAdvisor and Google. My final mistake is last for a reason – its...

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Digital Degrees of Success Analytics Strategies
20 Jan 2013

Digital Degrees of Success Analytics Strategies

Google Analytics is free. It’s simple to install and simple to use. You can even set up dashboards that pull all of the complex metrics together into one spot for ease of use. Not using Google Analytics or another analytics program to understand how visitors are reaching your website is a big mistake. In most cases Hotels receive 80-90% of their ‘new visitors’ from search...

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20 Jan 2013

Digital Degrees of Success Unbranded Booking Experience

How many hotel websites have you visited that have a beautiful website with all the bells and whistles, but then you went to the reservations page and it simply did not even come close to matching that experience. This is not a search marketing issue – it’s a conversion and branding issue. I’ve worked with hotel clients in the past 12 years that have a...

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