I use conversion funnel analysis in a different way than most. As the owner of a digital marketing agency, I am often asked, "how many people search for X?" and using google analytics and search data along with funnel analysis, I can help business owners understand the different interest levels across their business's products or services....
What does it take for a hotel to hire a great hospitality internet marketing company? Can the agency deliver a strong hospitality digital marketing strategy that will drive new business and sales? In order to win in hospitality marketing, a hotel must have a strong integrated marketing plan that includes SEO, PPC and Social Media. Search Engine...
Diving into your first Google Adwords PPC campaign can be a bit daunting. If you are a new brand or a company that is just starting out on your pay per click strategy, these are a few ideas that can help you set up your PPC campaign for success in the short term and long haul. Understand...
Google’s Grant program allows non profits to take advantage of essentially free advertising across the Google Search result platform. There are restrictions in how you can use your account, and over the past year Google has made changes to make those restrictions tighter. Google’s program gives about 35,000 non profits this opportunity, but the requirement to...
How can a start up business succeed using Google paid search with a limited budget? When you look at the goals of a paid search campaign, they can be boiled down into two different activities: Brand awareness and general traffic. Let’s call this the top of the funnel – people who are interested in what you offer...