Blog

Engage with 32° Digital

Today we’re at Engage in Portland, SEMpdx’s premier annual conference held at the Sentinal Hotel in downtown PDX.  Speakers from around the world are here to share their digital marketing tools and tips, connect with agencies and share their stories of how they are making an impact for their brand.

Engage with 32° Digital

Oregon Wine Symposium – Wine Industry Trends

  We are at the Oregon Wine Symposium this week and we had the opportunity to listen to Rob McMillan’s presentation about the State of the Wine Industry report by the Silicon Valley Bank Wine Division. Based on their survey results, 2016 was the best vintage year in Oregon. Ever. This beat out previous best years in the last decade and even ranked as a...

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Oregon Wine Symposium – Wine Industry Trends

How to prepare for Google’s Mobile Update April 21st

Google has seen mobile and tablet traffic cross 50% of all search traffic in some industries and it’s a big enough deal that they are preparing for a widespread algorithm update that will address the mobile friendliness of your website. Google has already said this update will be bigger than Panda and Penguin, meaning that a significant number of sites will be affected, especially those...

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How to prepare for Google’s Mobile Update April 21st

Trends: Keyless Entry Systems for Hotel Rooms

Technology is changing at a such a fast pace that hotels are quickly integrating technology changes into improved guest experience and flexibility.  Hotel executives are quick to jump on new tech ideas so that they can differentiate their hotel in the marketplace. If technology is to be integrated into a hotel’s experience, it must work and it must provide value.  “What’s really changed is that...

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Trends: Keyless Entry Systems for Hotel Rooms

Pet Friendly Hotel Marketing

With more than 74 million pet owners in the United States, it is natural that many of them want their pet family members to travel with them when they take a trip and to be welcomed as guests. Hotel chains are recognizing this fact of life and offering pet amenities to those animals who are traveling with their people. Check out these Pet Friendly Hotel...

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Pet Friendly Hotel Marketing

Hotel Branding Strategy

To modern travelers, a hotel is far more than simply a place to sleep for a night while on the road. Today’s hotel guests desire more than simply a hot shower, a movie, and a comfortable bed — they want to experience at least a small slice of what makes your particular area unique. The unique travel experience is where your hotel can shine. That’s...

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Hotel Branding Strategy

5 Mobile Marketing Strategies for Hotels

In late March of 2014, Matt Cutts of Google, posted a blog indicating that mobile marketing queries would likely surpass PC searches. Is this surprising news? No, not if you consider how attached people are to their mobile devices. It stands to reason then that any business with a website, especially hotels, need to focus on providing not just mobile friendly content, but also mobile...

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5 Mobile Marketing Strategies for Hotels

7 Ways to Keep an Eye on Your Hotel Competition

Maximizing the success of your own hotel property involves knowing what your competitors are doing. Wisely monitoring your competition allows you to see what they do wrong and what they do well. All of the information you glean provides you with key information that bolsters your business strategies and marketing efforts. The following seven tips are essential steps to take in order to track your...

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7 Ways to Keep an Eye on Your Hotel Competition

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